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5 Steps On How to Develop A Business Growth Strategy

(Last Updated On: September 29, 2022)

How to develop a business growth strategy? A set of strategies focused on people, other important resources, critical activities, your economic model, and your management systems make up company growth strategies. Company development plans match with your company’s goals and both follow and lead business growth strategies and competitive advantage strategies. This article is a part of a series examining the relationship between creating and implementing company development and business growth plans and competitive advantage. This article will give an overview of how to develop a business growth strategy. Keep reading.

Success for the majority of organizations is not an accident; rather, it results from a succession of good decisions that were made at the correct times. For the majority of enterprises, success is determined by careful planning, preparation, and execution. Determining the best plan is the first step in all of this. Corporate strategy, which outlines the overarching objectives and orientations of the business, is the top strategic plan in the firm’s hierarchy by learning and applying how to develop a business growth strategy.

What makes business strategy so crucial?

The corporate strategy identifies the direction that a company should take. Every strategy and action taken in every other area of that firm is influenced by that choice. The management of a company must think about how to achieve a competitive edge in the industries in which the company works. Additionally, it establishes the businesses they ought to be in first.

Corporate strategy is often only required when a corporation has two or more distinct business divisions. If a corporation is structured into various business units that specialize in various industries (such as General Electric or Siemens), then each of these business units needs a unique set of strategies. Their organizations’ managers and executives should make sure that these strategies are continuously in line with the overarching business strategy. Consequently, the majority of conglomerates or multinational businesses (MNEs) often have corporate strategy departments. Small- to medium-sized businesses (SMEs) and startups do not frequently have such specialist sections.

Top management often makes significant investment and divestiture decisions at this level. M&A transactions are a significant component of business strategy. Corporate strategy aids in choosing the best assortment of firms and how to incorporate them into a portfolio for a company.

Corporate Strategy Types

Growth strategy

These tactics support specific business growth. Developing new markets, expanding or diversifying current ones, or utilizing forward or backward integration to benefit from economies of scale are all examples of growth methods.

Stability strategy

These tactics aid in strengthening an organization’s existing position with the goal of developing a strategic environment that will allow for greater flexibility in the use of expansion or retrenchment tactics in the future. Stability strategies are more restrained tactics that prioritize maintaining profit, cutting expenses, and scouting out potential future tactical opportunities.

Retrenchment strategy

These tactics aid in designing the proper reaction to unproductive or harmful components of a company or organization. The sale or termination of unproductive assets or product lines may be among them.

How to develop a business growth strategy

The long-term objectives of your company’s development should be in line with your company’s long-term aspirations, your business growth plans, and your objectives for gaining a competitive advantage.

It will be more challenging for you to design a clear set of company development plans that support your long-term goals, the business growth tactics you want to adopt, and the competitive advantage you want to obtain.

You may begin developing your company development plans once you’ve basically mapped out your goals, business growth strategy, and proposed method for generating competitive advantage (i.e. what you need to do from the company perspective to deliver growth, competitive advantage, and ultimately achieve your company aspirations).

What are the five main components of your firm development strategy?

The five dimensions listed below, in my opinion, best represent firm development strategies:

1. Who are your ideal candidates? What are the critical jobs and talents your business needs to fill?

2. What additional essential resources (such as intellectual property, tangible assets, business-supporting software systems, information capital (data, analytical processes, and/or knowledge), partnerships, networks, logistical infrastructure, cash in the bank, etc.) does your organization require?

3. What are your target activities—also known as methodologies like product design capabilities, software development activities, direct sales activities, channel development activities, or customer service activities—that you must excel at in order to achieve your business growth strategies and competitive advantage?

4. What is your objective economic model, and how will it help you achieve the best financial outcomes?

5. What essential management system elements (organizational approach, hiring and people management systems, communication systems, meeting structure, rhythm, and other elements that put the right people in place, enable your people to do their best work, work well together, maximize their overall impact, and make necessary adjustments) help the people associated with your company optimize the execution of your strategies?

The five essential “whats” of a firm development strategy identify the important people, activities, economic model, and management system elements you’ll need to carry out your aspirations, business growth plans, and competitive advantage objectives.

Keep in mind that if you have many business growth strategies, you must take your company development plan into account for each and every one of them.

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Additional “whats” in the plan include:

  • What objectives do you have for the plan?
  • What outcomes are you hoping to achieve with your plan?
  • What potential dangers are there?
  • What are the expected challenges you must overcome?

Now, clarify your plan by describing the “Hows” of your strategy.

– How will you attract crucial individuals to your business? For instance, should you engage a business development staffer, an internal recruiter, or an executive recruiter?

– What additional significant resources are you going to develop? For instance, should you invest more money, collaborate with others, combined with a business that already has these essential resources, or something else?

– How will you create your main initiatives? Consider using a third-party consultant, delegating internal resources, hiring someone who can build them, sending your employees to training, etc.

How do you plan to accomplish your desired economic model? Consider focusing on a few particular tasks that address the component that is now the most far from the aim, for instance.

– How will you create the primary elements of your management system? For instance, conduct some studies, work with an independent consultant, or employ someone who is skilled in component development.

Support the “whats,” “hows,” and “whys” of your business growth plan now by providing greater evidence:

Why is this the greatest method for business growth?

  • How would this tactic assist the organization most effectively achieve its goals?
  • Why would this tactic best assist the firm in achieving the objectives of its corporate growth strategy?
  • Why would this tactic best enable the business to achieve its objectives for competitive advantage?
  • Why does this approach best support your company’s exit plan, assuming you have one?
  • Why are alternative business development tactics less alluring?
  • Why do you think your solutions to the “How” issues are the best ones for a business?

This is a comprehensive firm growth strategy in broad strokes. The finest firm growth plans will be much easier to implement into your operational rhythm if you define the target people and other resources, activities, economic model, and management system, as well as the rest of the “whats,” “hows,” and “whys.”

To reach your business growth plans, competitive advantage objectives, and ultimately your aspirations, you should build your company development strategy if you can clearly explain it, put it into practice, and refine it.

Remember, Many early-stage firms may not be prepared to fully commit to their company objectives or their company development plans since they are still figuring out their core product markets (i.e., the products and target customer segment(s) they aim to develop over time). If this is the case, don’t worry about it, but if your company is expanding by more than 20 to 30 people, it makes sense to clarify your goals and company development strategy to make sure you are assembling the best team possible of individuals, resources, and procedures that are in line with your long-term objectives (your company aspirations).

Remember, Business development plans also help companies build the capacities needed to implement distinctive business growth strategies and get an edge over competitors. Your business growth tactics will be more complex and you will be able to have a greater competitive edge if you have more company capabilities.

The more potential you have to forge a competitive advantage that is challenging for rivals to imitate, the more closely your desired competitive advantage corresponds with firm competencies that are exclusive to that approach.

Final thought

A corporation or organization’s corporate strategy is its long-term, clearly stated direction. It establishes strategic goals and inspires employees to reach them, all of which contribute to determining the organization’s total worth. It lays down a basic schedule for what must be done and when.

In the end, as a firm grows, the advantages of a clearly defined business strategy grow. Small and even medium-sized organizations might be able to get by without spending time creating corporate strategy.

However, it becomes more crucial to approach the strategic planning process in a way that represents the complexity of that organization as its demands expand and change on the basis of your understanding of how to develop a business growth strategy. Can you describe your company’s development strategy in detail? Why not, if not?

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