Waiting is not a game customers like to play, especially when it concerns browsing online. Most visitors will leave your site if it takes too long to load without even glancing at your content first. So, to avoid losing customers this way, it is crucial that you keep your loading speeds between 1-2 seconds. Website loading speed means a lot for any business nowadays. Have you ever thought about how to improve your website loading speed?
But how can you get your website to load so fast? Well, there are many things you can do to get your loading speed down to 1-2 seconds. In this article, we will discuss eight valuable tips you can use to get your website to load faster and not keep your customers waiting. Let’s begin your journey!
8 Useful Tips on How to Improve Your Website Loading Speed
1. Get a Performance-Optimized Web Hosting Provider
If you are or aspire to be a website owner, then you already know about web hosting. Essentially, the web hosting provider you choose significantly impacts your site and its performance. So, it is crucial that the web hosting you get provides optimized performance and delivers your website to customers at blazing-fast speeds.
One mistake that many website owners make is getting cheaper hosting as a way to decrease their costs. However, this can hurt you in the long run because cheaper hosting options usually deliver poor performance.
Therefore, it would be better for you to spend a bit more on hosting so your site is always available to customers. Otherwise, you run the risk of losing potential customers and revenue as a consequence. But, of course, it’s no secret that performance-optimized hosting solutions can be expensive. However, spending more now on hosting will benefit you in the long run.
And if you don’t have the funds you need right now to get the hosting you want because you have other expenses to cover, there is a solution. You can click here to read our Biz2Credit analysis and see how its offers can help you grow your small business and get you what you need.
2. Using a CDN Is a Must
A CDN (Content Delivery Network) enables you to use a network of globally distributed web servers to provide your content to visitors. Essentially, a CDN hosts and delivers your website to end users from servers located in their vicinity.
This reduces network latency and maximizes performance by decreasing the distance data requests travel between the visitor’s browser and your hosting provider’s servers. In addition, the CDN works alongside your web host and ensures that all visitors can access your content instantly, no matter where they are in the world.
3. Compress the Size of Your Images
Humans are visual creatures. And as such, we prefer websites with images to ones without. Additionally, having images on your website can significantly improve its appearance and appeal to customers, and they help increase the quality of your content.
However, images also impact your website’s performance. Large images can cause long loading times and slow down your website. So, to improve your loading speeds without cutting down on the visuals you use, you should compress and optimize the size of your images.
You can do this by changing their file formats, enabling lazy loading, and using lossy or lossless compression to reduce the weight of your images. There are plenty of image optimization tools you can use to achieve this, such as WP Smush, ImageOptim, and Squoosh.
4. Cache Your Website
One of the most effective ways to reduce your loading speeds is to use caching. It stores copies of your website’s files and reduces the work servers need to do to display a web page to a customer’s browser. Caching also helps minimize TTFB (Time to First Byte) because the server will not need to use as many resources to load a web page.
You can cache your website in multiple ways. For example, you can do it at the server level, meaning your host will do it for you. Or, you can use a caching plugin and do it yourself.
5. Implement Browser Caching
Consequently, this enables the browser to display your web pages faster because it doesn’t need to reload the entire page each time a user opens it.
6. Use Essential Web Fonts Only
Although web fonts are pretty popular in web design, they harm the loading speed of your website. This is because each web font you use adds an extra HTTP request to external resources, meaning it will take longer for your web page to load.
To reduce the size of your web fonts, you should use only the character sets that are used on your site. Additionally, choose only the styles you need and go for modern and simple fonts so your website is pleasing to the eye and faster to display.
7. Get Rid of Unnecessary Plugins
It is no secret that many websites use multiple plugins to conduct their business. However, too many plugins can slow down your website and become a security risk for your site. Namely, hackers can use outdated plugins to gain access and steal or leak your data.
So, you should disable and delete all plugins that are not vital to your business and eliminate plugins that serve a similar purpose. This will help you reduce your website loading speed and make your site safer for you and your customers.
Your website user experience is vital for converting visitors into returning customers, and fast loading speeds play a huge role in getting customers to stay. The more customers wait for your site to load, the higher the chances they will leave.
Fortunately, you can implement the tips mentioned in this article and start cutting down your website’s loading speed. And make sure you don’t stop until you’ve reached the desired loading speed of 1-2 seconds by learning how to improve your website loading speed.