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List of Opportunities and Threats with SWOT Examples

(Last Updated On: April 15, 2021)
A list of opportunities and threats is undeniably important for the organization. Opportunities and Threats are two inevitable and crucial parts of the list with detailed swot analysis examples. SWOT analysis is an effective strategy to understand your strengths and weaknesses and open opportunities for you and to identify the threats to a person, according to the definition of a SWOT analysis.

List of opportunities and threats

Energy and weaknesses are often internal to your organization when opportunities and threats are usually related to external factors. Opportunities and Threats are exotic things that are going out of your company to the big market.

You can take advantage of opportunities and defend against threats, but you can not change them. Examples include competitors, raw material prices, and customer shopping trends of opportunities and threats list.

Read a list of opportunities and threats to optimal external reasons that can give organizations a competitive advantage. For example, if a country reduces tariffs, then a car manufacturer can export his cars to the new market, increase sales and market share. Read the issues that threaten to harm an organization.

When the European Union passed the law to comply with all suppliers of electrical goods to comply with the new waste disposal regime by January 2007, it created a short-term opportunity for consulting service providers in the region according to the SWOT analysis list.

You have to be smart that the external analysis part of the SWOT process can be considered as a threat to others, as an opportunity to appear in any market or in a product or service. Know also about the Internal Strengths and Weaknesses in the SWOT of the Organization.

Political, environmental, legal, economic, social, technical, cultural, and competitive trends, events, and causes can benefit or harm a company in the future.

Internally instead of classified as external, outside of the control of an organization, external opportunities, and threats, internally, against the power and weakness of an organization.

Rapid changes in economics, weather, people’s way of life, technology, and culture are a few examples of opportunities and threats.

However, various products, services, and techniques are made available to capitalize on opportunities and reduce the impact of the threat. For example, Apple has recently released the iPhone 5 to continue the iPhone’s legacy and Samsung products take part in the market from Galaxy S3.

The following could be the list of opportunities and threats in swot analysis to Wal-Mart external.


  • Opportunity is an external cause of your business environment that can contribute to your success.
  • Are your markets growing and trending that will encourage people to sell?
  • Are there upcoming events that might be able to take advantage of your company’s business growth?
  • Are there upcoming changes in regulations that might affect your company?
  • If your business is up and running, then do customers think you are high?
  • Contribution to corporate social responsibility.
  • Improve human perception through various programs.

The acquisition of a 3-partnership or supplier will reduce the price of the products.

Opportunities and Threats are two inevitable and crucial parts of the list with detailed swot analysis examples. The weaknesses cause negative to break from your strength. This may require that you have to improve to be competitive to turn as the opportunities.

  • Does your business have things that will be competitive?
  • What business process needs improvement?
  • Does your company need money or tools, what are the real assets?
  • Is there a gap in your team?
  • Is your location ideal for your success?


The final part of the SWOT process includes the assessment of risks outside your organization. These threats are referred to as and are externally formed due to your control beyond the list of opportunities and threats.

A threat is a possibility for something bad to happen. A vulnerability is a risk of combined threats. For example, rain forecast is a threat to your hair and weakness of umbrella, two risks combined. Examples of the threat that may be used in the following risk identification or suite analysis.

Although they are external, which means that you have little or no control over them, your organization should consider deadly plans, despite how much sketches

This will ensure that you are not completely taken by surprise, but perhaps more importantly, it can put the item in ‘items’ for discussion which people can ignore more.

The more active your skills are to identify your potential threats, you will be able to respond to your plan and events. The expectation and response to your competition activities are one of the biggest challenges facing your organization and clearly indicate the need to collect good market intelligence.

1- The economic recession in the United States reduces Wal-Mart’s income.

2- Government control in different countries.

The threat is external because you have no control. If you happen to happen you can consider putting a space aggression plan to deal with them.

  • Do you have potential competitors who can enter your market?
  • Consumer behavior is changing in a way that can negatively affect your business?
  • Can market trends be a threat?
  • Can suppliers always supply raw materials at your required prices?
  • What future technology can you do in business?

Opportunities and Threats are two inevitable and crucial parts of the list with detailed swot analysis examples. It is important to use external opportunities available to identify threats for the detection and monitoring of external opportunities and the organization and to create strategies to protect external threats.

How to Identify Opportunities and Threats
How to Identify Opportunities and Threats

Define threat as part of a SWOT analysis

Those associated with other important threats supply chain. For example, your providers may increase your price, transportation costs, or conditions in a way that is harmful to you as a list of threats in swot analysis

This change can be the reason for the change in their own external environment, such as increasing raw material costs or labor costs. Opportunities and Threats are two inevitable and crucial parts of the list with detailed swot analysis examples.

Changes in the market can create a threat to your organization, such as a new market entry that significantly changes the product offer. For example, Apple’s iTunes and Spotify have largely changed to recorded music markets as a list of threats the SWOT.

There may be unexpected changes in customer behavior that may significantly affect the sales of your product. For example, almost universal social recognition of copyright theft as an invalid download means that a minority activity was once a universal one.

It is not important here that active technology has become available but many people who will usually accept something without paying for it, are regularly adjusted. It is almost impossible to predict such changes of behavior, it may happen suddenly, and it has the consequences of reaching it.

Other possible threats are far more likely – for example, the effects of economic cycles Developed economies are known regularly as ‘Boom and Bust’s stages of strengths and weaknesses analysis template.

When the economic recession threatens to rise, it may seem unnecessarily frustrating, but the investment of new power and productivity always represents the greatest threat, when it is the most tempting at the top of the boom.

Detecting potential threats is a key part of SWOT analysis. At this stage of the process, people should not hesitate to discuss the worst fears and a list of opportunities and threats of students.

Some problems may be very speculative, but due to their debate, the value of SWOT analysis is added. Opportunities and Threats are two inevitable and crucial parts of the list with detailed swot analysis examples.

While evaluating any possibility of these external aspects, many organizations use a matrix for such opportunities and threats which compares with the likelihood of the event being affected by the organization’s weakness of SWOT.

You can apply a score for each problem, and where the possible probability of this factor is a high score in both cases and the potential impact of the organization should be thoroughly investigated in the list of opportunities and threats of a student.

SWOT at a Glance

A SWOT analysis is an incredibly simple yet powerful strategy that helps you develop your business strategy, whether you are creating a startup or managing an existing organization.

SWOT stands for strength, weakness, opportunity, and threat.

Energy and weaknesses are internal to your company – you have some control and it may change. Examples include your team, your patent and intellectual property, and your location.

Opportunities and Threats Exotic things that are going out of your company to the big market. You can take advantage of opportunities and defend against threats, but you can not change them. Examples include competitors, raw material prices, and customer shopping trends.

A SWOT analysis organizes your top strength, weaknesses, opportunities, and threats in an organized list and is usually presented in a simple two-by-two grid. If you want to dive directly and start, go ahead and download our free templates with a list of opportunities and threats in business.

SWOT Analysis Layout

When you take a SWOT analysis, you will be armed with strong tactics to give priority to what you need to do to increase your business. Opportunities and Threats are two inevitable and crucial parts of the list with detailed swot analysis examples.

You can think that you know what you are going to succeed in, but a SWOT analysis will force you to see your business in new ways and new direction. How you can take advantage of your strengths and weaknesses and the opportunities and threats in your market.

Who should analyze a SWOT?

To be effective in a SWOT analysis, the company’s founders and leaders will be deeply involved. This is not a job that can be presented to others.

However, the company’s leadership should not do their own work, either. For best results, you want to collect a group of companies that have different perspectives.

Select people who can represent different aspects of your company from sales and customer service to marketing and product development. Everyone must have a seat at the table.

Innovative companies show up outside of their own internal locations when they perform a SWOT analysis and get input from customers to add their unique voice from the mix.

If you are starting or running your business you can still do a SWOT analysis. Appointing additional points from friends who know a little about your business, your accountant, even the vendors, and suppliers. There are several points in the key.

Existing businesses can use a SWOT analysis to evaluate their current situation and determine the strategy to move forward. However, keep in mind that things are constantly changing and you will want to reprint your strategy starting with a new SWOT analysis in six to 12 months.

For startups, a SWOT analysis is part of the business plan process. It will help to codify a strategy so that you can start right on the right foot and find out the direction that you want to plan to convert weakness SWOT examples into strength.

How to do a SWOT analysis correctly

As I mentioned above, you want to gather a team of people together to work on a SWOT analysis. Although you do not need to retrace a whole day to accomplish it. One or two hours should be more than enough for a list of opportunities and threats of a person.

Collect people from different parts of your company and make sure you have representatives from each part. You will receive a completely different view of the different groups in your company which will be critical to your SWOT analysis.

A SWOT analysis is like an intelligent meeting, and there is a right and wrong way to run them. I advised everyone to give a sticky note pad and everyone quietly made their own ideas to stop things. It prevents groupthink and ensures that all voices are heard.

After five to 10 minutes of personal intimacy, add all the sticky notes on the wall together and together with similar ideas. If the idea of ​​another sparks new thinking, at this time someone will be allowed to add extra notes.

Once all the ideas are organized, it is time to rank the idea. I like using a casting method where everyone gets five or ten “votes” that they can distribute in any way. Sticky points in different colors are useful for this part of the exercise and the disadvantages of using swot analysis.

Depending on the voting practice, your ideas should have a priority list. Of course, the list should now be able to negotiate and debate, and anyone in the room should make the final call in priority. It is usually the CEO, however, it can be delegated to anyone else to charge business strategies.

You want to follow this process to create ideas for every four quarters of your SWOT analysis: strength, weakness, opportunity, and threats.

The question that can help to inspire your analysis

Here are some questions you can ask your team while creating your SWOT analysis. These questions can help explain each category and spark creative thinking.


Opportunities and Threats are two inevitable and crucial parts of the list with detailed swot analysis examples. Power internal, your company’s positive characteristics. This is the thing that’s in your control.

  • What business process is successful?
  • Do you have competitive advantages over your competition?
  • What resources do you have in your group as knowledge, education, network, skills, and fame?
  • Do you have physical resources such as customers, equipment, technology, cash, and patents?

List of opportunities and threats

To help you get a better idea of what the SWOT example looks like, we are going to look at Upea’s Crust Pais, special meat of Michigan’s upper peninsula, and fruit pie cafe. They provide hot, ready-to-pie, and frozen home-home options, as well as an assortment of fresh salads and drinks.

The company is planning to open its first location in the city center of Ubatcho, and it focuses on building a business model that will grow fast and it will unveil the possibility of franchising. Here is how their SWOT analysis can be seen:

Quality of life

Change the perception of the quality of life or the quality of life. For example, there is a firm in a city that gets fame for low-quality life due to air quality, which makes it more difficult for talent hiring as a part of the internal strengths and weaknesses of a company.


Potential for suppliers you fail to fulfill their commitment. For example, a solar panel manufacturer is thrown into chaos when a major supplier suddenly goes out of business.


Weather risks identify a warm winter as a threat which is such a ski resort.

Information Security

Information security threats such as an enhanced continuous threat.


New policy threats, such as a taxi cab startup, whose business model may be invalid by transportation regulations.


Possible for you to break rules and regulations, For example, an employee who fails to follow you leaves you for penalty and honorable damages.


Environmental damage, such as a beachfront hotel, is suddenly washed away by dangerous air during the daytime.


Disaster Risk as a Beachfront Hotel Marks a storm surge as a threat to property and operations.


Potential for the competitor to dramatically improve processes, procedures, products, or services. For example, a competitor who takes on a more effective, energy-efficient, and environmentally-friendly form that threatens different business models.


One of the most common types of threats in a business context is the potential of a competitor. For example, a competitor who copies your new product and reduces its unique value in the market.


An inability to recruit talent or defeat talent. For example, potentially losing employees in your business is a loss.

Enter the market

Potential for new competitors to enter your market. For example, when a competitor opens a nearby location, you can see the diminishing aggression in the hotel near the popular beach.


Price change with market price or competition. For example, a farmer recognizes the threat that every barrel value for cranberries could be reduced.


A brand threat to the top of the mind as a competitor with a successful advertising strategy.

Customer perception

Customer perception is a key component of your food product such as an idea that is unhealthy.

Customer demand

Customers like bikes and public transport, such as a generation residing near travel, and buying cars. As a popular fabric pattern for people’s shirts, suddenly change customer preferences that are seen as out-of-the-scenes.


Cost change, For example, a student who identified the threat that the tuition could go.


Opportunities that some would not be approved. For example, permission for the construction of a permit for a construction project will not be approved by the local government.

Customer service

A customer service failure such as a representative who is abusive to the customer and posts complaints and complaints on social media.


Faulty products such as quality failure


Changes in taxes that affect your profit or business model.


Prognosis of knowledge or the potential for trade conflicts of a competing flow.

Financial terms

As the recession changes in financial conditions, increase interest rates, and exchange rate fluctuations.

Take away

By completing your SWOT analysis, you are ready to convert it to the real technique. Above all, the exercise is to create a strategy that you can work in the next few months.

As we have discussed the merits and demerits of SWOT analysis, opportunities and threats are two inevitable and crucial parts of the list with detailed swot analysis examples.

The first step is to look at your strengths and determine how you can use those strengths to take advantage of your opportunities. Next, observe how your energy can handle the threats in the market.

Capitalize on this analysis to generate a list of actions that you can deal with a list of opportunities and threats, apart from the strengths and weaknesses of a business plan

With your action list in hand, look at your company’s calendar and start placing targets (or milestones). Do you want to move each calendar quarter (or month) forward?

You want to do this by analyzing external opportunities that can help you overcome your own internal weaknesses. Can you also reduce that vulnerability so that you can avoid the identified threats?

By hand on your goals and actions, you will find a long way to fulfill a strategic plan for your business. I like to use the lion planning system for strategic planning as well as regular business plans as a part of internal and external swot analysis examples.

The actions you have created from your SWOT analysis will be accurate in the milestone part of your Lien Plan and will give you a solid foundation that will help you grow your business. You can help you start our free Lien Plan template.

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