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9 Types of Social Media Posts for Marketing and Traffic

(Last Updated On: January 16, 2021)

If you do not serve up what your viewers are on the lookout for, your competitors will. types of social media posts will give you strategic benefits on the way of marketing. In this article, I am going to talk about the types of social media posts.

Types of social media posts

That’s why I’m sharing 9 superior varieties of content you can begin utilizing as we speak on social media!

Social media posts get 510% more Likes with this device

1. User Generated Content

UGC, also called User-Generated Content, is an excellent option to enhance engagement and attain.

It may also be the supply of a warm-welcoming feeling for brand spanking new and present followers.

Through user-generated content, they’ll see that you just care about your viewers and have interaction with them by sharing their created content.

They’re all the time sharing content that their followers captured utilizing the GoPro.

In reality, they might even brag to their mates and colleagues about being featured.

And who is aware of it? Those mates and colleagues could determine to create user-generated content too.

If you aren’t already sharing user-generated content, particularly on Instagram, then you need to look into it.

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2. Client Testimonials

Sharing client testimonials is a good way to get your potential prospects to really feel safer about selecting you over a competitor.

After all, it lets them see what present shoppers have stated in regards to the firm/product before they make the choice to invest.

Rather than simply posting a text-based testimonial, you might get them to report it. You may even go a step additional and ship out/rent a videographer to report them professionally.

This may turn into an enormous success, however solely in case you have the correct set-up and an important relationship along with your prospects.

Key Takeaway: Share consumer testimonials in your social profiles.

Then, go a step additional and get them to record their testimonial if they will do, and even rent a videographer to report it professionally.

Consider utilizing these testimonials in video adverts on social networks.

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3. EBooks

Almost everybody loves an eBook when it’s one thing they need to find out about or one thing that offers them a bonus.

Promote your eBooks throughout your social media channels and you will find that they are an improbable supply of additional leads.

Types Of Content You Should Be Sharing On Social Media-ebook.jpgIf you are very severe about selling the eBook, contemplate paid to promote on social networks. This will get your eBook in the entrance of the targeted audience.

This ought to make your eBook successful, offering you could have set-up your concentrating on choices accurately.

Key Takeaway: If you have not already created an eBook, begin placing a plan collectively to create one.

Then, share it in your social media channels with eye-catching media content and highly effective CTA’s to get the very best outcomes.

Consider utilizing paid adverts to achieve more focused viewers.

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4. Podcasts

Podcasts have been around for a really very long time, but lately, they’ve gained momentum.

Some say they’re the brand new radio (since they’re on-demand).

Due to how in style they’re, and the advantages of doing them, you need to concentrate on advertising and marketing your podcast to get extra listeners.

Because some social websites, comparable to Facebook and Twitter, don’t permit direct audio uploads, you may must both:

Share the link to the podcast
Create a static picture, place the podcast audio over the top, and add it as a video.

With this method, your viewers can take heed to the podcast instantly on these social media websites without having to go to an exterior web page.

This will certainly carry you extra success.

Key Takeaway: If you have not accomplished so already, take into consideration making a podcast.

Identify what your viewers can take away from every episode and create a video with the podcast audio excessive of a static picture.

Then share on social profiles, whereas linking to the official podcast.

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5. Livestreams

Live streaming on Facebook is a should.

After you’ve completed your reside stream, you’ll be able to select whether or not you need the content to be out there to others afterward.

This permits different people to view the Livestream if they had missed it.

Believe it or not, you’ll be able to truly use Facebook Live as a lead producing machine.

Depending on the content you’re reside streaming, you might put it on the market throughout the stream.

Just ask viewers to click on on a selected link within the remark part and fill out a type to enter an asset you’re displaying on-screen or speaking about.

That’s only one option to make the most of Facebook Live to generate leads.

Now that Instagram Live is lastly out there within the US, UK, and different areas, it is the proper time to reap the benefits of this characteristic. You may do Q&As, product reveals, and many others.

The sole downside of utilizing Instagram Live is that your content will disappear if you end reside streaming.

However, that as a constructive, you might promote your Instagram Livestream on your social media as an exclusive one-off Livestream.

Make it clear that when the reside streaming is completed, it will not be potential to observe it once more. That little technique may appeal to fairly a number of people.

Key Takeaways: Give reside streaming a shot, whether or not it’s Facebook Live, Instagram Live, and even


Consider specializing in selling an asset in the course of the Livestream so as to get leads and have interaction with the viewers giving them worth.

6. Infographics

Everyone loves infographics They’re often eye-catching and informative. Due to this, infographics often get extra engagement and generally can rack up various shares.

If you’re trying to create an infographic however should not positive for the place to start out, Canva has a number of templates that may enable you to get started.

Types Of Content You Should Be Sharing On Social Media-canvas.jpgSomeoccasions I’ll share ready-made infographics. They’re top quality and supply such nice info that the engagement they get is often fairly good.

Key Takeaway: Create eye-catching informative infographics through the use of Canva or one other tool. Then, recurrently share them in your social channels for the very best outcomes.

Think about reaching out to different firms or key influencers and telling them about your infographic. If you’re fortunate, they might share it on their social and even embed it in an article…

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7. Webinars

Believe it or not, webinars may also be shared on your social.

Whilst you could need to gate them to gather emails and different particulars, as soon as the webinar has completed, you might share it.

Consider importing the recorded webinar to YouTube, or Facebook and even hosting it on Wistia. Then link to it with the choice of gating it, requiring electronic mail addresses, and many others.


Key Takeaway: Consider sharing your recorded webinar on social channels, like YouTube and Facebook. Remind your followers to sign-up to affix in on future webinars reside.

Think about gating the webinar and requiring email addresses. These shall be your leads and the people you’ll be able to freely invite to your subsequent webinars.

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8. Guides

Guides often carry out fairly nicely once they’re based mostly on one thing fascinating and appropriate in your audience.

Whether it’s information on social media advertising and marketing, discovering the very best content, or perhaps a guide masking find out how to use your product/service, it will possibly simply be shared in your social channels.

It may even drive a whole lot of site visitors, relying on your promotion methods. Types Of Content You Should Be Sharing On Social Media-guide.jpgIf you have already got guides, then I’d suggest sharing them in your social media recurrently, and never simply as soon as, as many do.

Don’t do it too usually although. Experiment and discover out what works finest.

Just like with an eBook, contemplate paid promotion throughout social media channels to get your guides in-front of targeted viewers.

Key Takeaway: Come up with a marketing technique to advertise your finest informative and fascinating guides throughout social media.

Also, contemplate paid advertising to get them in front of the targeted audience so as to generate extra site visitors and leads.

9. VR Content

VR, in any other case generally known as Virtual Reality, is an actual large hit in the meanwhile. And it is no surprise – brands that are creating and sharing VR kind content are seeing an elevated engagement.

Some brands are even creating interactive content through the use of Virtual Reality.

So, if you wish to make your model stand out with the assistance of fascinating content your viewers can interact with, it’s value investing in a 360 VR camera.

But don’t fret – even when you don’t have a VR headset, you’ll be able to nonetheless work together with VR content, whether or not it’s on Facebook or YouTube, and many others.

Key Takeaway: Invest in a 360 VR camera, take fascinating high-quality pictures, and share them on your social channels.

Think of making interactive VR content that might probably go viral with a number of shares and engagement.

Recommended Tools For Creating Social Media Content

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Now that 9 superior varieties of content to share on social media, right here’s an inventory of my favorite visible marketing tools:

Canva – Create Infographics, pictures, and many others.
Adobe Spark Post – Create high-quality pictures
Adobe Spark Video – Create brief eye-catching movies
Audacity – Record audio for a podcast
VidLab – Create and edit movies on the go together with VidLab app.
THETA+ – Create/edit VR pictures and movies appropriate to publish on social media websites like Instagram
Zoom – Host high-quality webinars with the flexibility to broadcast your occasion to Facebook Live or YouTube.

Take away

Add them to your social media content plan, proper alongside your pictures, movies, and related articles.

Do that and also you’re sure to see an elevated quantity of web site site visitors, more leads, and much more followers. Learn more about marketing tools for small businesses.

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