unique selling proposition usp best marketing activities
Unique Selling Proposition, or USP, is a symbol of unique selling point that strengthen strategy for best marketing activities of a company on way to brand.

Unique Selling Proposition – USP for Best Marketing Activities

(Last Updated On: August 5, 2019)

Unique Selling Proposition, or USP, is a symbol of unique selling point that strengthen strategy for best marketing activities. Unique Selling Proposition is a parameter that separates a product from its competitors, such as the the highest quality, lowest cost, or the first product of its kind. May be considered as a USP “You have to do that for the competitors.”

A Unique Selling Proposal (USP) refers to the unique benefits offered by a company, service, product or brand, which enables it to come out from competitors. In this situation, the effective sales key advertising and marketing professionals call a “Unique Selling Proposal” (USD). It must be unique-whether there is a brand or claim that does not create a prominent advertising area.

Offer your unique sales, or USP, what makes your business different. A great unique sale offer can set your brand. May be considered as a USP “You have to do that for the competitors.” A USP is sometimes expressed officially in a position statement.

A successful USP clearly promotes specific advantages to consumers, offering them something that does not offer competitive products and it is compulsory to attract new customers.

Here are some famous examples of USPs:

Avis‘ “we are just two numbers. We are strenuous efforts” campaign.
Domino‘s “30 Minutes or It’s Free” Promise.
FedEx‘s “When It’s Absolutely, Positive There’s Overnight”.
Southwest Airline‘s “The demand for the lowest-priced airplane”

The factor or consideration presented by a vendor is that any product or service is different from the competition and better.

Related: 11 silent killers of business success- how to destroy

Pinpointing your USP requires some solid soul searching and creativity. One way to get started is by analyzing how other companies use their USPs at their facilities. It requires careful analysis of advertising and marketing messages from other companies. If they do not sell their product or service features only then they analyze what they say, you can learn a great deal about how companies separate themselves from competitors.

For example, Revolan’s founder Charles Revision always said that he would not sell hope, do makeup. Some airlines sell friendly services, others sell at-time services. Nimen Marcus sells luxury, sells Wall-Mart on the door.

Each of these is an example of a company which has found a USP “peg” which holds its marketing strategies. The characteristics of a business product, price structure, location strategies (location and distribution) or promotional strategies can peg its USD. What do these marketers say about “Four P” marketing? They allow the location of a business market to differ from the competition.

Sometimes an agency is a special “peg”, which runs the strategy in other areas. A classic example is Hans L ‘Egg Hosiery. In an era when Hosieri is mainly sold in department stores, Hanes Hosieri opens a new distribution channel for sale. Concept: Since Hosiery was a consumer head, why not sell another staple, do not sell it – grocery stores?

The placement technique was then chosen to purchase the company’s product (plastic egg) so that the it does not look supercomputer. And because the product is tipped and wrapped in tissues and boxes, it can be taken at a lower price than other brands.

how to unpublish USP

Unique Selling Proposition, or USP, is a symbol of unique selling point that strengthen strategy for best marketing activities. There are several ways to unpublish. Here’s how to unpublish your USP and use it to strengthen your sales.

Keep yourself in your customer’s shoes. Often, entrepreneurs fall in love with their product or service and forget that they must be satisfied with the needs of the customer, not their own, they must be satisfied. Go back to your daily activities and carefully scrutinize what your customers really want. Suppose you own a pizza player. Sure, customers come to your pizza place for food. But do they want food? Can they come back again and again and ignore your competition? Answer can be value, convenience, reliability, friendship, cleanliness, courtesy or customer service.

Remember, the price is not the only reason people buy. If you compete with your competition price, you have to look for another sales feature that will solve customer’s needs and then develop your sales and promotional efforts for that feature.

Learn how your customers motivated to buy behavior and decisions. Effective marketing you will be an amateur psychologist. You need to drive and motivate customers. As a result of age, gender, race, income, and geographical location that most businesses collect to analyze their sales trends, so go outside the traditional consumer demographics. For our pizza store example, it is not enough to know that 75 percent of your customers are 18 to 25 years old. You need to look at their motives for buying pizza-flavors, colleagues, convenience and so on.

Cosmetics and vintage companies are a great example of the industries that know the value of psychological-based promotions. People buy these products, not on their needs, but on their wishes (beautiful women, luxury, glamor etc).

The real reason is that customers buy your products instead of competitors. As your business grows, you will be able to ask your customers the best sources of information. For example, pizza entrepreneurs can ask them why they like their pizza on others, plus they ask them for the importance of the proposed features such as taste, size, material, environment and service. You will be surprised how honest you are when you can improve your request.

If your business begins, you will not be able to ask too many customers, so instead of your competition, “compete” instead. Many retailers regularly allow their competitors to enter the store and see how they are selling. If you are really brave, then after leaving Primaries, ask some of the customers what they like and dislike competitors’ products and services.

As soon as you have gone through the three-step market intelligence process, you need to take the next – and the toughest step: any preconceived notions about your product or service are to clear your mind and be cruelly honest. What features of your business do you set aside as something to skip over you? Can you promote that customers want to patronize your business? How Can You Position Your Business Highlight Your USD?

Do not discourage. Successful business ownership is not a unique product or service; This is about standing out your product – even in the market in those items.

unique selling proposition: Problems and answers

Unique Selling Proposition, or USP, is a symbol of unique selling point that strengthen strategy for best marketing activities. A product or service is different from the competition and the factor or consideration presented by the seller is better than that.

But what does that mean? How will a unique sale offer help your business?

The real definition of offering a unique sale. What a unique selling offer stands for your business Distinguish your business from others due to how it determines your business. Rather than trying to be known for everything, stand out to do business with a unique selling proposal, and it has become what you know.

Many businesses make the mistake of trying to stand up to do everything after the start. They all want to be good, and they want to be all things for all humans. They want to be known for having high quality products and the lowest prices. They like the best food and cheapest prices. They want to be best known for burgers and the most delicious salads and juiciest steaks and ribs.

The problem is:

When you try to become familiar with everything, you are not familiar with anything.

Let’s look at two fabulous companies as an example.

The number of companies gives a web design, social media marketing, search engine optimization (SEO), copyright, conversion optimization, PPC and more. Companies offer two SEO and copyright services, but they do not offer web design, social media marketing, conversion optimization, etc.


Now let’s look at a customer – an experienced CEO who is looking for a SEO copyright who can write content for his website. He knows about both companies.

When he considers company, he thinks of his web design agency and he does not even know that he is copying SEO because he is best known for his web design. When he thinks of two companies, he thinks of his SEO as a copyrighting company, because it’s their specialty.

When it comes to choosing a business to deliver the service, what do you think you think? Which is known for web design, usually known for SEO copying?

Now of course, there are always exceptions. A large digital marketing company can be known for many services and they can fulfill them due to many employees and multiple departments.

But if a small business wants to steal some market shares from a big competitor, they are better than standing up for something rather than trying to do everything and being familiar with that item. Remember, if you want to stand out, that means if you want “a unique selling recommendation” then your business will have to stand up to do something because it can be what you find. It’s impossible to stand for everything.

USP Examples

Let’s look at a few more examples.

Basecamp offers unique sales

BaseCamp 37 is a project management software developed by Cyan and it provides a great example of a successful unique sales offer.

Their unique sales offer for basecamp becomes the second nature. The creation of their complete philosophy software meets very few requirements and features are not rich software that aims to please everyone.

According to their website, the basecamp uses millions of people as “online project collaboration tools” and is “the top choice for entrepreneurs, freelancers, small businesses and big companies.” If you give a close attention to the second statement, you will notice that it is not the top choice companies and multinational corporations. Instead, it speaks of being the top choice for freelancers and small organizations. This is done on purpose.

Decided to create the company as an online project collaboration tool for 37 small organizations. They realized that if they tried to appeal to everybody, such as small organizations and multinational corporations, then the product would not be great for anyone. The product became very complicated for small companies and it would be a danger to be very easy for big corporations.

Instead of trying to compromise and try to appeal to everyone instead of less effective, 37 signals take a step to create a product for smaller organizations. Because of this, they have become the preferred online project collaboration tool for freelancers and small organizations. Rather than making products for everyone, instead of appealing, they have become known for keeping the best tools in the market for a specific category of the market.

Show food

Do not fool! Although Starbucks offers other items without coffee, it is especially known for those who produce high-quality coffee drinks.

If they try to become familiar with everything, there will be nothing to make Starbucks unique. The premium coffee company took a stand as sure that they are unique and they are known for some.


Starbucks is another successful business that creates a great case study on unique selling offers. They went from a small coffee shop in America’s most recognized brands in Washington, and they converted this country into a country of coffee connoisseurs from Folzer’s drinkers country.

How did they do it? It assumes you-they develop a unique sale offer.

To get acquainted with Starbucks’s unique sales suggestions, you can ask the question: “What is Starbox, and what are they for?” The answer is simple: they stand for premium coffee drinks and they are known for the same ‘.

They do not stand for premium coffee drinks and the lowest prices. If they did, they would not stand on the corner gas station. They take a stand for premium coffee, they stand out from the gas station at the corner to sell the coffee cup for $ 0.99. If they try to compete with the prices of gas stations, they will enjoy quality and their products will not be unique. They will not be able to stand up for premium coffee.

They do not stand for premium coffee and gourmet breakfast sandwiches and most amazing polishing and best prices. Yes, they have offered these products in different forms for a variety of times, but they are not what they are for. They are not trying to be known as amazing coffee, sandwiches, and smooth spots, and they are not trying to compete with the head of McDonald’s or Jumbo joes. Instead, they want to choose the premium premium coffee cafĂ© that you want to sell the switchy sandwich and smooth sales, even if you want to pick up your delicious coffee.


Other companies with Zappos offer a nice unique sale They are known as the most convenient, customer-friendly online stores to buy shoes. They have achieved this position by offering free shipping and free return shipping. As a result, people order multiple shoes and they do not want to return. Sometimes, when customers keep adding extra, it works on behalf of Zappos, but at the same time it reduces their margins and reduces profits.

However, Zappos is known as the most convenient, customer-friendly online store for buying shoes. But for buying shoes and for the lowest price they are not known as the most convenient stores. It would be impossible to both. If they offer the lowest price, they can not offer free shipping and shipping ships for multiple pairs of shoes for each customer.

Zappos is a unique selling suggestion which is quite simple: Never have the best return policy. A return policy that relieves us for buying online and buying suitable shoes.

This is not impossible and will not force them into bankruptcy, but they will not stand out of the competition. Since many online stores compete for pricing, Zappos will not stand for any reason when offering only the lowest prices. By becoming familiar with the most customer-friendly shipping principles and the best customer service in their industry, Zappos has stood out of the crowd for the best customer service and free shipping and they are able to sell shoes. Due to high competition, they stood out of the competition.

Unique Selling Proposition- Why should customers buy your product?
Unique Selling Proposition- Why should customers buy your product?

What will your business stand for?

Have a unique sale offer, you can not try to be familiar for everything. You have to make a stand for anything. Unique Selling Proposition, or USP, is a symbol of unique selling point that strengthen strategy for best marketing activities.

You will stand for what your business is and you will have to choose what you would be known for. By creating a stand and choosing something unique to your business, you will be known for that unique quality and come out of the crowd.

Take away

Before starting to sell your product or service to someone else, you have to sell it yourself. Unique Selling Proposition, or USP, is a symbol of unique selling point that strengthen strategy for best marketing activities. It is especially important when your product or service is very similar to those around you. Very few businesses are one type of one. Just look around you: How many clothing retailers, hardware stores, air conditioning installers and electricians are really unique?

In this situation, the effective sales key advertising and marketing professionals call a “Unique Selling Proposal” (USD). You can determine that the competition world makes your business unique in a world of the world, you can not successfully target your sales efforts.

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Ahemed Shamim Ansary

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