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10 Rules to Send Survey Text Message – 5 Template Options

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Survey text message template is a handy way to reach target market easily. Text message surveys are SMS messages sent to users to obtain feedback on their experience with your company, service, or product. Subscribers are automatically issued a series of questions after texting a unique mobile phrase.

Sending a survey text message allows you to reach a wide audience fast, circumvent spam filters, and make your survey more mobile-friendly. Credits are taken from your team’s text balance every time a text is sent.

How to send survey text message template

Lets find below 10 tips on how to send a survey text message with template

1. Use a shortcode

If you wish to use SMS as a channel for reaching your prospects you then need to have a shortcode.

Shortcodes are telephone numbers usually 5 to six digits long made particularly for business use and mass mobile communications.

They’re brief so prospects have a better time remembering that it’s out of your brand. They’re additionally accredited by wi-fi carriers for marketing which implies that your messages could have a a lot higher deliverability rate as they won’t be blocked.

Using a shortcode additionally means that you can ship messages at a lot quicker rate than regular mobile telephone numbers with SMS survey greatest practices.

2. Make positive your survey is mobile-friendly

It ought to go without saying that you just need to ensure your survey web page is mobile-friendly.

Since you’re utilizing textual content messages as a suggestions channel it’s protected to imagine that your prospects are going to open your survey link on a mobile telephone.

Because of this, having a mobile-friendly survey web page is crucial to a superb user experience and getting probably the most correct information out of your prospects.

3. Test completely different ship instances

The time you select to ship your SMS survey goes to affect your engagement rate lots.

The greatest time to ship your SMS survey goes to rely lots on the demographics of your prospects (resembling working hours) in addition to when you’ve got prospects in numerous time zones.

Most textual content marketing software offers you the choice of sending SMS at the native time of the recipient. This ensures that wherever your prospects are they’re solely going to obtain your messages at the handiest time for them.

But the one method to actually know the very best time to ship your SMS survey is to check completely different ship instances and examine your analytics to see when you may have the very best response rate.

4. Get permission

SMS is like email, in that there are rules that cease firms from sending shoppers undesirable messages.

The Telephone Consumer Protection Act (TCPA) regulates how entrepreneurs ought to contact people. Failure to adjust to the TCPA will result in heavy fines, lawsuits, to not point out injury to shopper trust.

Whether you’re sending out surveys or marketing messages by way of SMS you must at all times make it possible for the buyer to have given you permission to achieve them by way of textual content and that additionally, they have the power to opt-out out of your texts.

Note that having a buyer’s telephone quantity after they make a purchase order isn’t identical to receiving permission to contact them.

5. Keep your SMS survey transient

A textual content message has a restriction of 160 characters. Anything above this and your textual content shall be damaged into separate chunks which can have an effect on the readability of your message.

Keeping your SMS survey message transient doesn’t imply that you must use textual content to communicate, nonetheless, because it may make phrases even tougher to learn and make you look unprofessional. Simply get your level throughout in as few phrases as possible. The identical goes for the survey URL—ensure you’re utilizing a URL shortener to save lots of on area.

6. Limit SMS survey frequency

One of the worst issues you are able to do is to ship too many SMS surveys to your prospects. The more continuously you message them the much less essential every message will turn out to be of their eyes.

The solely exception to this can be a transactional message the place and motion a buyer took, resembling shopping for a product, led to the message e.g a satisfaction survey.

Not having a deal with in your SMS frequency can result in shoppers opting out of your messages thereby lowering the effectiveness of future campaigns.

7. Personalize your SMS survey

Just like in email, people are more doubtless to answer your SMS survey after they really feel prefer it was meant only for them.

This means personalizing your messages, relatively than doing conventional textual content blasts, will increase your response rate.

You can personalize your SMS by segmenting your prospects, utilizing their names within the message, and by together with particulars of why you’re reaching out to them.

8. Make an introduction

Your prospects obtain SMS from loads of people and brands, so even in the case, you’ve despatched a buyer a survey or promotion through textual content before you must nonetheless introduce yourself.

Letting the client know who the SMS survey is from on the start provides credibility to your messages and improves the chance that the client will reply.

9. Follow up in your SMS survey

When sending SMS surveys it’s helpful to remember that your prospects are busy, and most are most likely juggling a number of issues directly.

It’s simple on your textual content to get lost amidst all of that and even when it’s opened, the client can merely get distracted by one thing else and neglect to ship a response with SMS survey greatest practices.

This is why you must ship a follow-up SMS to present them with one other likelihood to reply.

You must also comply with up when the client offers a response. SMS is a really personal communication channel so you must deal with it as such—there’s no higher method to present that you just care concerning the suggestions.

10. Have a transparent call to motion (CTA)

When you ship your SMS survey it must be clear to the client what precisely you need them to carry out. This is true regardless of the channel you’re reaching people on.

Adding a simple CTA to your survey removes all of the ambiguousness and ends in even probably the most distracted buyer understanding that you really want them to gauge their experience.

The result of a transparent CTA is improved response charges out of your SMS campaigns.

survey text message template

Survey text message template

Here you will find some Survey text message template formats, customize as per you need and use whenever needed.

1. Let Us Know How We Did?

Sometimes, you’re not curious about simply producing a positive review. More typically than not, you merely wish to understand how you probably did, within the eye of the client. This is the place the, “Let Us Know How We Did?” template is useful.

Here’s how this template reads:

“Hey {first_name}, we really appreciate your business. Could you help us learn more about how we did today? If you have a minute could you click this link {link} and let us know how we are doing? Thank you! {Your_Name}”

2. Your Feedback is Important

We all know that buyer suggestions are essential. Sometimes it’s more essential than a recent new five-star on-line review. When you’re seeking to seize more suggestions, the “Your Feedback is Important” template must be your go-to message.

Here’s how this template reads:

“Hey {first_name}, your feedback is important to us. Could you take less than a minute to leave us feedback on your visit? This link {link} will take you to a quick survey with 3 questions. Afterward, you may be asked to leave a review on our Google profile. We appreciate your help and thank you for your business!”

3. Thank You For Your Business

Let’s start out with the best SMS template, or what we call the, “Thank You For Your Business” template. This easy template is ideal for your first on-line review solicitation marketing campaign. Especially in case you are cautious of asking your prospects for an excessive amount of information.

Here’s how this template reads:

“Hi {first_name}, thank you for your business today! In order to best serve you and others, could you click on this link {link} to answer one question about your service experience?”

4. Would You Recommend Us to a Friend?

If you’ve been in business any period of time, you already know that not all prospects are equal. The greatest prospects, in addition to being worthwhile, are additionally more than likely to advocate you to their pals and family. With the, “Would You Recommend Us to a Friend” template, you will discover your greatest prospects.

Here’s how this template reads:

“Hi {first_name}, thanks on your go-to at this time. Can you be taking a minute to reply to a query about your experience with us? Here is the link {link}. We recognize your time and the insights will assist us higher carry out sooner or later!

5. Rate Us on Google

The next most popular SMS template is what we call the, “Rate Us on Google” template. This template is particularly designed that will help you improve your Google evaluations. This is essential when you’ve got poor Google evaluations or desire a little bit of an SEO raise.

Here’s how this template reads:

“Hi {first_name}, it was great seeing your today. Would you take one minute to answer a quick question then leave a positive review on Google about your experience? Here is the link {link}. Thanks for your help, and business!”

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