Different types of blog posts have different objectives. So you’ve made up your mind to create a blog. What should you write about, though? Finding out what your target clients are talking about online is the finest approach to coming up with new ideas. This article will give you a glimpse of different types of blog posts. Keep reading.
To begin, go to Google.com and type in your primary keyword, which should be something directly relevant to your company. After that, press the spacebar. You’ll see that Google populates some words and queries relating to your search automatically.
This is a fantastic technique to come up with blog post ideas.
You can take it a step further by searching for subreddits or subjects pertaining to your industry on sites like Reddit and Quora. These social networks are frequently at the forefront of new ideas long before the material is indexed by search engines.
Keep an eye out for inquiries and suggestions about your company, and consider how you might be able to respond.
After you’ve come up with a few ideas, it’s important to figure out how you’ll bundle your blog content. Here are a handful of the most typical blog post formats used in content marketing.
Different types of blog posts
Let’s find below 40 different types of blog posts:
Listicles (also known as “list posts”) are blog articles that are written and structured in a list format on a certain topic. This is a listicle, thus it’s technically a listicle you’re reading right now.
The fact that Listicles are simple to read and skim is one of the reasons they’re so popular. As a result, it may be utilized as a framework for simplifying a complicated subject.
Even if there isn’t a list that matches a certain topic organically, you may construct one by approaching the issue from a new angle.
Listicles are effective for many of the same reasons that conventional lists are effective: audiences love reading them, and they’re a wonderful method to capture the attention of potential buyers. Furthermore, as with other forms of blog postings, industry-specific core keywords may be organically added to improve your website’s search engine results page rating.
Let’s imagine you own an eCommerce company that specializes in selling mountain riding gear. During your content research, you discover that one of the most popular searches is the “best mountain biking path in Colorado.”
Rather than writing a brief piece of content explaining the finest bike trail in the state, you could go a step further and create a listicle outlining the top 10 best bike trails in the whole state.
2. Thought Leadership Article
For content marketing, many B2B marketers choose to employ thought leadership pieces.
Here’s why: According to a survey done by LinkedIn and Edelman Digital, good thought leadership articles enhanced confidence in a company for over 80% of C-suite executives and corporate decision-makers, and 51.5 percent listed it as a major consideration in vetting potential agency partners.
Thought leadership is typically classified as top-of-funnel (ToFu) content that is intended to establish trust rather than sell.
While creating confidence via topical expertise is particularly crucial in B2B sales (because of extended buying cycles), many B2C businesses use it as well.
The secret to success is to give your consumers the greatest and most well-researched solutions to their most pressing queries regarding a certain issue. You must show that you have a wide range of expertise, address your consumers’ problems, and provide answers to help them overcome them.
It’s vital to remember that thought leadership pieces should never be used to promote a business; otherwise, your audience will lose interest and you’ll lose the trust you’ve worked so hard to earn.
Blog entries created in the style of a tutorial are known as guides, sometimes known as instructional material or how-tos. The overall purpose of this sort of content is to give in-depth process explanations (typically in the form of step-by-step instructions) to help an audience complete a task.
It’s just a matter of time before you do extensive research on a topic before you come across an “ultimate guide” piece. Ultimate guides are popular because they work, whether it’s for Facebook marketing, beer brewing, or landscape photography.
Guides are longer-than-average postings, often spanning many posts depending on the topic’s complexity.
The particular nature of your guidepost will be determined by your audience and industry, but the subjects you may cover are limitless.
It’s a lot of effort, but these guide articles are frequently “evergreen” pieces of content that drive visitors to your site year after year.
This kind of article aims to contrast two or more options. Pros and disadvantages are often offered in order to evaluate each choice. A side-by-side comparison of two mobile phones is a nice illustration of this.
On the globe, many questions are being asked. Catch one of them and respond to it. On a blog, people will eagerly like or comment. Just make sure your response is truthful and not deceptive.
6. How To
the most successful variety of blogs. Whether you believe it or not, 90% of people regularly seek “How to” information.
A further reason “How to” blogs are more successful is that they don’t engage in direct marketing or promotion. Instead, it offers answers to the issues that clients have, which is what they want to read in an article.
Every company has something to inform and instruct its clients. Start a blog about it and let people read it.
7. In the Background
You may conduct interviews with individuals working in a variety of professions, including musicians, graphic designers, models, and others, or you can write about your own environment, team members, and workplace.
8. Blogs for Seasonal Business
Once a season offers the chance to create new material for your audience. Write precisely what they are looking for based on the time of year, in other words.
For instance, during the summer, the majority of people hunt for sunscreen goods; during the monsoon, they search for umbrellas and raincoats; and during the winter, they look for clothing items like jackets and sweaters.
In addition to it, there are several festivals. Write about holidays such as Diwali, Christmas, Easter, Black Friday, and so on.
Use this opportunity to give them what they want.
You may make an eBook by compiling the blogs you’ve already published about a specific topic. Actually, writing an eBook makes you feel accomplished and satisfied.
10. Blog Round-Up
These blog postings are educational and beneficial for consumers. Giving advice, outlining advantages, offering a list of practical tools, and many other things are examples.
Round Ups are another well-liked blog format since they give your readers relevant stuff.
In other words, it is a blog entry of the “List” variety.
This might be a chronology of current events or more of a history spanning several centuries. People who are looking for information about anything might benefit greatly from timelines.
Your timeline may be tailored to a certain business, a period in world history, an individual, or a set of events, among many other things.
Readers are interested in questions, especially if they have a personal impact on them. Pick a question to address, and then provide specific responses.
13. Events and news
The news and events covered in this blog entry are current. It is time-sensitive, therefore you as a news writer must stay current and aware of any recent happenings.
This kind of post is only brief and isn’t actually evergreen in nature.
14. Questions Answering
Posting questions not only assists in addressing frequent client issues but also improves your search engine results.
Customers have a lot of questions, and you may not know the answers to all of them. So it is preferable to ask them and learn straight from them.
One of the finest methods to assist your customers in resolving issues they may be experiencing with items in your shop or other products is to respond to frequently asked questions in your blog posts.
The final objective is to lead them, address their concerns, and inquire about them.
15. Post parody
You must locate a publication for this kind of content and discuss it in an original manner.
A publication titled “10 Ways to Write a Blog Post” may be rewritten as “Why Right a Blog Post when there are already Millions of them,” for example.
Since everyone has an opinion on everything, contentious messages can quickly get people’s attention. However, you must have the bravery to publish such a message because it can cause people to feel strongly. I’ve never really had the guts to publish something of this nature, but maybe one day!
You might also compile a list of your favorite blog articles, products, and other pieces of material and describe their impact on you and their value. Both weekly and monthly are options.
The most intriguing blog article you can write is this one since people are naturally intrigued.
You can look for something that already exists and consider what might have happened if it hadn’t. This kind of blogging is quite interesting.
By providing freebies like free themes, design packs, software plugins, and other supplemental benefits, you may increase the effectiveness on your audience.
People like reading motivational quotations that might make their day better, sometimes highlighting the well-known sayings of a celebrity, politician, or another significant person.
You can search for candidates for interviews. You may interview regular folks who have done exceptional things instead of searching for difficult-to-reach people.
You’ll state the issue and provide a resolution. Take the issue of pests, for instance.
You may investigate various pest-control strategies by bringing in the pros, cleaning the house, getting rid of breeding grounds, and more.
This one focuses on the topic of your research. For instance, let’s say you’re looking at the top internet marketing techniques. To back up your assertion, you must provide evidence rather than simply your opinion.
These are also known as countdowns, and they are frequently used to summarize the greatest parts of the year in a single article (for example, “10 best car models of 2023” or “10 best travel locations in the world”).
25. Formula Book
You may also create a cheat sheet for a certain subject if you want to pay closer attention. For instance, “The Ultimate Cheat Sheet on Social Media Image Sizes,” “The Gluten-Free Diet Cheat-Sheet,” and “HTML Cheat Sheet.”
You might also share some amazing “everyday life hacks” with your readers.
26. Portrait or biography
This is similar to an autobiography in that it concentrates on writing about a person, usually one who is significant and influential.
The blog discusses the author’s history, successes, unique skills, and other characteristics that set them apart from other people.
27. List of Useful Links
Similar things happen with list blogs, but the blogger must read several sources and list them. Since it encourages authors, this is great for blogs. This blog allows you to build beneficial backlinks.
28. Case study
This one is about a “case” or something. It typically follows a step-by-step process and explains how a certain investigation came to that particular result.
Posting funny memes will inject some Internet pop culture and humor into your site and get people laughing.
Video postings are undoubtedly excellent topics for blogs because many people prefer watching live action to reading long text.
31. Download blogs
Publish what you are passionate about. Make a distinctive and lovely blog to share your expertise, experiences, or the most recent news.
Download the most recent version of the official Blogger app to get started with mobile blogging.
Everybody, including you, has a unique story to share. Readers are profoundly affected by stories. Effective tales must have intriguing themes and be written such that readers will be attracted.
If you attended a particular event, you may write about what transpired there, share images, and describe your experience.
You may push blogging to the limit by participating in blogging challenges, such as picture challenges and recurrent weekly/daily posting.
35. Product Reviews
While not intended for direct marketing, this kind of blog is the ideal location to tell anecdotes about your products.
Write in an indirect way about your product, demonstrate how to use it, address their concerns about it, explain why they should use it, including photographs, and more.
Instead of just selling your goods/services to them, convince them to do so.
Additionally, you may inform them about your newest releases and top sellers.
36. Post Definition
Wikipedia essentially operates in this manner. You’ll choose a phrase, issue, or topic to discuss and present it in a very thorough and educational manner. It’s crucial that you write it in an easy-to-read style.
37. News and trends
Customers like learning about breaking news and fashion trends. Give them information on recent events affecting the eCommerce sector, as well as trendy goods, deals, and stocks, among other things.
The biggest advantage is that people will comment on the blog about news and trends and share their thoughts.
Request their opinion on certain subjects.
It might be more beneficial to discuss your surroundings than just your items at times.
Use statistics and data in your blog posts while discussing market news.
Display some of your audience’s favorite trip images, homemade crafts, stunning photography, or anything else!
If you are a graphic designer, you may submit graphics, designs, and other works of art that are guaranteed to “wow” your audience.
People are often seeking motivating or inspirational messages to get them in the flow. A good narrative may easily motivate listeners.
It may also be accomplished by using words and mixing them in a way that inspires drive and new willpower.
Checklist blog entries are a cross between listicles and guides. They’re usually written in the form of a list, but they contain information that may be used as a guide.
The main distinction between this form of material and others is that the points are intended to highlight major results rather than being exhaustive.
In sectors with very comprehensive, recurring procedures, checklist-style articles are prevalent. You get all of the lead-generating clicks that listicles produce, as well as the authority-building potential of guides, with this content type.
Even though points are summarized in this content type, it is critical to include as much helpful information as possible that is relevant to your audience and business. Here’s an excellent illustration.
Keep in mind that anybody may create a blog. Make sure you complete enough research on how to produce good blogs before you start writing them.
Additionally, content production should be a component of your eCommerce SEO plan because it is the foundation for attracting new customers to your company. Stop deliberating and start your blog right now!
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types of blog posts