How to improve your email open rate? A large portion of communication in today’s world, particularly email, is conducted online, whether it be for job or college studies. Writing a concise, efficient email may be a useful skill, especially for academic or professional objectives.
You are set to send your campaign since you have your email copy ready. However, there is a very high likelihood that the receiver will never open your email, so how can you be certain they will read the material you’ve worked so hard to create?
35% of receivers open emails based just on the subject lines, claims Neil Patel. This makes sense because your email has to stand out and persuade the recipients on your list to click on it. So allow us to demonstrate how to use power phrases and other techniques to enhance email open rates.
Your emails might be your new classmates’ or a potential employer’s first contact with you. A well-written email is a crucial component of efficient communication, regardless of who you are speaking with, and developing this talent might advance your career.
How often does a website open?
Let’s first clarify what a typical open rate is before we start changing our email marketing plan to boost our open rate.
The open rate is the proportion of recipients that clicked on your email to the total number of recipients you sent it to.
Despite their best efforts, many email marketers frequently wonder if the open rate of their email campaigns is below average and whether there is anything they can do to raise it. Even while there is always room for improvement, if your open rate is around 21%, you’re doing really well. That is the average open rate that MailChimp found in their research.
What can you do, therefore, to increase your open rates and ensure that people read your messages? You may learn all you need to know in this post to set new open rate records.
How to improve your email open rate
These really basic tricks can help you increase your open rates. Follow these eleven steps to improve your email writing:
1. Determine your target market and goal first
Decide who your audience is and why you are sending them an email before you start writing. Think about it:
- Is my email business or personal?
- What is the objective of this email?
- Is this an inquiry or a statement of fact?
By using the appropriate material and the right tone, you can avoid misunderstandings or delayed responses. These will vary depending on the recipient.
2. Create great subject lines
The first thing your receivers will see in your email is the subject line. Make sure it’s concise, focused, and appealing.
Along with being original, your subject line should not contain any terms that are considered spam. To guarantee that your emails always get in the inbox, bookmark this list of terms that set off spam filters or save the pdf version. Before pressing “send,” you can also test your subject line using the Email Subject Line Tester tool. This program will alert you to any spam terms that you might want to delete.
3. Start strong
Start out by wishing the receiver a good day. When writing business emails, use their first and last names. Use the name you would use to call the individual if you are sending a casual email. Start the email with a general salutation if you are unclear of the recipient’s name, such as:
Hello,
Greetings, or
Dear Manager, Dear Human Resources, etc.
A comma or a dash should follow the greeting. In the email’s closing, use the same punctuation.
In order to effectively communicate your message, choose your words carefully when you create the email’s body. Use just the language you would use if you were speaking face-to-face with the individual. Since you want the reader to understand you without misinterpreting your tone, be kind and suitable when expressing your feelings.
4. Add keywords to topic lines to improve them.
An email’s subject describes the message’s content and informs the recipient of its goal. Use keywords to clearly state your email’s purpose so the receiver will know what it is about right away. In the event that the email gets misplaced in your inbox, you will also be able to search for terms afterward.
Be straightforward and keep subject lines brief. Examples of concise, specific topic lines are as follows:
- Final Project Guideline Questions;
- Resource Citation Help for Essay Assignment; or
- Financial Aid Application Deadlines.
5. Use power words
Our minds are quite sensitive. The majority of us believe that using facts and logical reasoning is the only way to influence and control our actions. However, we may not actually have as much influence over our choices as we believe we do.
We can benefit from the fact that neither are our clients. By employing only the power words, you may do a lot, including establishing your credibility, piquing the audience’s interest, inducing dread, and much more.
6. Keep it brief and to the point
Whether it’s lengthy emails or blog entries, people skim. When sending an email, try to keep it to five words or less and only include what is absolutely necessary. Avoid using wordy sentences, passive verbs (such as “My schoolwork was eaten by the dog” as opposed to “My dog at my homework”), and irrelevant details.
7. Become personal
This well-known Dale Carnegie adage from his book How to Win Friends and Influence People may be familiar to you. Remember that a person’s name is the sweetest and most significant sound in any language to that individual by applying how to improve your email open rate.
Treating your readers as though you were having a discussion with them in person can help you connect with them. It’s that easy! For a higher open rate, begin your email with the name of the subscriber or, if it’s feasible, work to include the prospect’s name in the subject line.
8. Close with confidence
Finish your email on a good note that conveys who you are and how you feel about the receiver. Some examples, although not all, are as follows:
Thank you,
Best,
Sincerely,
Respectfully,
Kind regards.
After the sign-off, use a comma or a dash before your name. In the greeting, use the same punctuation that you did at the start of the email.
9. Proofread
Always proofread emails before sending them. Look for capitalization issues, format font and spacing irregularities, and spelling and grammatical faults. You should proofread your writing in addition to using spell-check. You may even email yourself a copy first to make sure that any attachments or links are there and functional.
10. Segment your list
When used for email marketing, segmentation is a marketing strategy that may provide highly focused emails that maximize conversion. An email list that has been divided into smaller groups, or “segments,” generates a 14.6% higher open rate than a list that has not been segmented.
In addition, Lyris’ research revealed that:
- Higher open rates were reported by 39% of marketers that segregated their email groups.
- 28% saw reduced rates of unsubscribes.
- Better delivery and higher income were experienced by 24%.
Depending on the form your readers choose to opt into, you may start grouping your list into segments. This streamlines the procedure and provides you with a very divided list.
11. Start using double-opens
Try plan B if plan A doesn’t work out. After all, having a fallback strategy is usually a smart idea. Use the double-open tactic by sending your email to subscribers again a week after the original one was delivered if they didn’t open it the first time.
But keep in mind to alter the subject line and include strong phrases in your follow-up email (more on this in tip #2). According to Noah Kagan’s blog, when he implemented the double-open strategy, his open rate increased by 11% for a total increase of 30%. His email was seen by 7,028 more individuals after just one minute of labor.
Final thought
Last but not least, don’t overlook your mobile users. Because 67.2% of customers use a smartphone to read their email, according to BlueHornet, you can’t afford to neglect mobile users.
Email outreach is one of the simplest and most economical ways to grow-hack your small business, but there are many more options as well. As a result, regardless of how many years of expertise you have, you will never be a successful email marketer until you understand how to employ powerful words, segment, customize, and perfect the art of an attractive subject line. In addition, attempt double-opens, of course!
It’s your time now. Implement these email open rate tips right immediately in your email marketing plan by practicing how to improve your email open rate.