How to create an elevator pitch with examples? A conversation starter or icebreaker, an elevator pitch is a brief explanation of the functioning and unique selling proposition of you and your business. This article will give you some ideas on how to create an elevator pitch with examples. Keep reading.
You may attract interest in anything you have to offer or sell yourself during an interview by developing an elevator pitch. You can ensure that your elevator pitch makes a positive impression by using a variety of tactics. For each audience, prepare a pitch and make it unique.
It might be frightening to introduce yourself at a networking event, tell another professional about your new business, or pitch yourself to someone you just met. You could be at a loss for words or how to communicate them. This is when having an elevator pitch ready might be useful.
Elevator pitches go far beyond the confines of actual elevators; you may use them at events, during keynote addresses, in informal business conversations over coffee, on your website, and in press releases. When you’re ready to launch your firm, you should think about including it right away in your business plan.
Your ideal customer, mentor, or investor appears out of nowhere as you’re in an elevator. Before the elevator doors open and you lose your one and only golden opportunity, you have 30 seconds to impress and persuade them to want to work with you by introducing yourself and your company in a few deathly-concise lines.
In reality, you often only have 60 seconds to make a memorable, stimulating impression on anybody you come into touch with. Make them matter, then.
What is an Elevator Pitch?
An elevator pitch is a succinct introduction to you, your argument, and how you can connect with someone. It should take around 30 seconds, which is the length of a typical elevator journey.
Having a prepared elevator pitch may help you create a good first impression if you encounter someone you’ve been wanting to speak to but are aware they don’t have much time.
Use an elevator pitch whenever you get the chance to network or meet new people in your industry.
How to create a standout elevator pitch?
Even though the idea of an elevator pitch has probably existed longer than elevators, many professionals and job seekers still fail to consider it. The majority believe the sentences they construct for an elevator pitch must be dry and jargon-heavy, which paradoxically results in an uncomfortable mess of filler words, pauses, and earnestness.
The good news is that you don’t have to change who you are. If you’re writing an elevator pitch, start with the facts. I advise you to take a seat by yourself and write down your responses to the following questions.
- What is your name, and who do you assist? Do not overthink it. What’s your name, what’s your work title, and who is your client? This is the very minimum information.
- What motivates you? What motivates you to do your job, in other words, what is your purpose? And if your most sincere response is “paying my bills,” then consider what subject you could speak about for hours and/or feel the most knowledgeable about.
- Link it to them once again. In essence, you’re addressing the question, “Why should they care?” here.
- What are you asking them to do? What do you think would result from you introducing yourself, or what do you ask?
- Or, the sandwich I refer to as “who, who, why, why.” Why am I pitching to you? Who am I serving? Why should you care?
The Elements of an Elevator Pitch
When creating an elevator pitch, keep in mind the following:
- What kind of professional are you?
- What would you like them to keep in mind?
- What do you want?
- What remedies do you propose?
The Importance of an Elevator Pitch
Your time and effort are worth it if you want to write an elevator pitch because it could open new chances. When you are confident and specific, your audience will react.
Remember these top four suggestions:
- Make a general pitch that you may modify for every audience and occasion.
- Deliver the message with assurance and clarity.
- Spend some time recording your elevator pitch.
- Work on your pitch until you can recall it without notes.
Steps: How to create an elevator pitch with examples
Similar to a sales presentation, an easy-to-understand description of what you do and how you do it catches the interest of your audience. After all, the person you’re speaking to may be the one who elevates your company, product, or service.
It takes time and practice to develop an excellent elevator pitch.
Before you begin drafting your proposal, keep the following in mind:
- A pitch’s framework should always be reviewed and adjusted depending on the occasion or audience.
- At the conclusion, don’t forget to include a request or an action that you want the audience to take.
- Create a strategy for online follow-up using LinkedIn or email.
Following your introduction, consider the following possibilities to get you thinking creatively:
1. Introduce yourself
As with any other interaction, it’s wise to introduce yourself or your company. It’s not necessary or the only approach—you may also start with an attention-getter, as Steve Jobs’ pitch above demonstrates—but it’s a respectable and reliable place to begin.
2. State the problem
Explain to the person why they ought to be interested in what you have to say.
Briefly describe what you know about the issue. Avoid being too vague or overly salesy in your description.
The greatest way to put it was by executive resume writer Jessica Hernandez, who stated, “Pro tip: An elevator pitch doesn’t have to be too detailed. Simply stating, “I’m a (job title) with experience in (keyword, keyword, keyword). I’m looking for new prospects as a (job title) in the (industry). This is a great technique to sell yourself in an elevator pitch without using too many words from the sales world.
It is best to relate to your audience personally.
3. Give a Solution
After the audience is aware that you are aware of the issue, present your original remedy. The primary focus of the solution should be your service, abilities, or knowledge, but be precise. Concentrate on the main advantages of your solution and how it solves the audience’s issue.
Use specific language rather than vacuous adjectives or general descriptions. Keep your attention on the particular issue you mentioned before.
Examples of good elevator pitches
The issue our sector is currently facing is that 30% of employee errors are caused by a lack of plan and rising workload stress. With the help of our project management solutions for remote workers, that figure will significantly decline. Given our software’s track record in the industry thus far, your company simply cannot wait any longer to begin utilizing it.
I’m Tiffany, and I just earned a communications degree from ABC University. I intend to start a career in journalism exposing socioeconomic gaps within our local educational system, motivated by my passion for reporting and commitment to community action. The City Morning News has consistently been a reliable source of the most recent news; I particularly liked your piece on how the epidemic affected teachers. As an intern, I would be thrilled to add my knowledge and enthusiasm to the newsroom. I’d love to find out more information about the application procedure and the actions I may take to get a team interview!
This year was the first time one of our clients implemented an entirely remote workforce. They were uncertain about their ability to achieve all of their deadlines, which resulted in a great deal of uncertainty and unneeded stress for the staff. The organization was able to meet deadlines and increase productivity thanks to our collaborative workspace technology.
I’m Hilda, the host of the podcast “My First Rodeo” and a marketing coordinator at X Company by day. I assist other first-generation college grads in adjusting to adulthood on the podcast by having open discussions about personal money, mental health, and social justice. We just started a virtual mentoring program for high school ladies, and I’d love to get in touch with the county schools in the area to sign up kids, spread the word about the program, and provide a comfortable setting for young women to communicate and be ready for “the real world.” I would love to schedule a time to speak with you next week if you’re interested. What happens on Tuesday?
I’ve seen that you’ve recorded losses since your staff has a hard time keeping up with the demand. You may boost productivity and employee communication by using my project management tool. By doing this, you can ensure that deadlines are met and provide your staff with a simple option to request assistance when they do.
The problem is that you want to know how long it takes people to go through and choose your products from your website. You don’t have the necessary personnel to gather and evaluate the data, yet your present sales don’t make sense. This kind of report might need time and resources that you do not now have. But with my program, you might get this information right away.
I’m Max, a leadership development consultant at DEI. I spent three years as an Associate Consultant with HIJ Consulting after earning my Master’s in Human Resources from ABC University. Even though I was enjoying my work, I felt that the DEI field needed more specialized work, so I collaborated with the leadership to create an L&D roadmap for all senior leaders. I departed in 2019 to launch ALX Consulting, my own consulting business. I can analyze impending dangers to your company through a client-consultant relationship, find opportunities for development and improvement, and create a two-year strategy for better employee engagement and retention.
You might be surprised to find that employees in our sector spend 40% of their time attempting to plan and manage job assignments. They only spend roughly 35% of their time on specialized labor, thus a large portion of this time may be more effectively used. Workers may spend more time performing their duties and less time collaborating with other employees thanks to my project management solutions. Your sales and income will significantly rise over time.
I’m Andrew, a former Division I basketball player from ABC High School (Go Bucks!). I stopped playing in 2010, but I immediately went back to the court to teach young players the practical skills and mental tenacity required for the sport. Most recently, I assisted ABC in winning its third district title. I’d love to discuss a possible relationship or sponsorship with your neighborhood company. Whom should I get in touch with to discuss a partnership?
I frequently work with recruiters that despise keeping track of their applicants on a spreadsheet. It’s tiresome and makes the task more difficult. Where we can help is with our new software. In the background, our application monitoring system can monitor candidate development, freeing up recruiters’ time to find more qualified candidates for your company.
Tips for writing or speaking it confidently
You may write your pitch some days while conversing with someone at an event, other days. To get confident with your elevator pitch, you’ll need to rehearse and discover your rhythm.
My top advice for feeling more certain while pitching is provided below. There must be a Pitch Perfect reference in there somewhere.
1. Time yourself while recording yourself.
I suggest that my clients videotape themselves for a variety of reasons. First, you may observe the messages your body language conveys while you speak and how frequently you use filler phrases. More significantly, the timer makes it clear how much time we can spend chatting without a strategy in place.
2. Act as though you have the OK.
I’ve found that this method is effective. I go to an offsite event and act like I already have the job before interviews. I can now go from an “inferior complex” to an equal, peer-to-peer attitude thanks to this mental adjustment (please grant me this job, sir). (Hello, it’s nice to meet you.) It’s an improved version of the advice to “imagine everyone in the audience is nude.”
3. Pitch yourself regularly.
Although we hope you’re not always hunting for work, there are certainly other opportunities for you to market yourself. (PS: If you master this section, it will be easier for you to negotiate later.) If you want to write for a blog you admire, pitch yourself. If you’re seeking a mentor, want to be on a podcast, or merely want to invite someone to a virtual coffee, get in touch with someone. Practice pitching yourself when you’re stopped in traffic if nothing else.
Elevator Pitch Sample
To start creating your elevator pitch, use the template below. Feel free to modify it as required. This template integrates the four components mentioned above to cover all the crucial components of an effective elevator pitch.
Hi, I’m [name], I work at [company name].
- Did you know that [issue, recent news, or fascinating fact]?
- Do you ever experience [identifiable ailment or struggle]?
- “Don’t you simply detest that [identifiable struggle or pain point]?
- Do you ever wish that [pain or hardship] weren’t there?
- Have you ever questioned why [a painful or difficult situation]?
- I work there because I think [assistance with a particular pain area] is needed around the world.
- I don’t know about you, but a lot of individuals, including myself, have always had [this relevant difficulty].
- By using [solution], [my business] assists [ideal client] in resolving [this problem].
- My business assists [ideal client] in resolving [this issue] so they may [add a desirable result for consumers].
- That’s where [my business] steps in — we [fix the issue]!
- Up until recently, this has always been an issue. [My company’s] [unique selling point/value proposition] [solves the issue]
- This problem is solved by [my firm], and we approach it a little bit differently from everyone else. We provide [a special value proposition].
Bonus (Add a CTA):
- Right now, we’re seeking [press opportunities].
- I genuinely believe that this would help your [podcast/show/newspaper/magazine]. Will you accept my sending you a press release?
- I truly value the time you have given me today. Would you be open to continuing this discussion at a later time through [phone, text, or email] so we can figure out how we can support one another?
- I simply know that what I do is ideal for [you/your business]. If you’re interested in [an interview with us, purchasing our good or service, or finding out more], here is my business card.
When giving a presentation to a big group of people or to members of the press, an elevator pitch is a fantastic tool to employ. You’ll need an elevator pitch to grab their attention right away, arouse their curiosity in learning more, and perhaps convert into media opportunities or sales.
You must keep in mind that the goal is to communicate your most important ideas to your audience in a few brief seconds in a style that has significance for them. As a result, you must avoid droning on about your life story, bibliography, or a lengthy list of a product’s characteristics (despite how interesting all of those things are to you personally).
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