best sales techniques how to identify my target audience

6 Steps on How to Easily Identify My Target Audience

(Last Updated On: November 20, 2021)

How to identify my target audience? Let’s assume you’re considering launching a business. Maybe you’re going to start a podcast. And you’re attempting to figure out who your target market is. This article will feature on how to identify my target audience.

How to identify my target audience

You already know that the more precisely you define your target audience, the more likely you are to succeed.

The treasures, as the saying goes, are in the niches.

However, such a term does not appeal to me. It diverts attention away from the main topic.

Let me tell you a story about a potter and his golden pots instead.

There was once a potter who made mud pots and sold them at the market. Because there were so many other potters selling their earthenware, he only sold a few pots every week.

He had this brilliant notion one night to paint all of his pots white.

He went to the market the next morning and put up a sign that read:

“Even on hot days, these pots offer cool water!”

And, as if by magic, his white-painted pots sold like hotcakes.

The story reached the neighboring kingdom’s wealthiest citizens, who went all the way to buy his pots as well.

But then the potter had another thought. He painted some golden designs on pots and hung this sign:

“Even on hot days, these pots with a regal touch offer cold water!”

He demanded a higher price for these pots, and they all vanished!

He discovered that focusing on a smaller audience drew more individuals.

Even those who couldn’t afford to buy the more costly pots borrowed money… Perhaps they simply wanted to show off their new ‘royal’ ceramics to their visitors.

That takes us to the concept…

The concept of “Target Audience”

The word “target audience” refers to the small group of people on whom you are concentrating your product, service, marketing, and advertising efforts.

It’s normal for podcasters and entrepreneurs to fantasize about making a show or a product that appeals to everyone. Although that sounds excellent, finding people who are receptive to that notion in a sea of 7.5 billion people is the difficult part.

You may go more particular if you define your target audience ahead of time. It allows you to create a line in the sand around a small group of individuals. Determining your target audience, like the potter, helps you focus on the obstacles they experience and the advantages they desire so you can create the correct combination of ‘features.’

In addition, the concept of a target audience provides a few key segments of the wider audience that you should be aware of. They are the following:

  1. Buyer
  2. Aspirer
  3. Influencer
  4. Supporter

It’s critical to focus on the target audience while keeping these four kinds of individuals outside of your target audience in mind if you want to develop something meaningful.

As you start a podcast or a company, I’ll show you how to define and uncover your target audience, as well as how to identify and mindfully engage the aspirers, purchasers, influencers, and supporters.

So let’s get this party started.

Identify and Attract Your Target Market

The purpose of this exercise is to determine for whom you should provide services, information, or goods. Who will be interested in these services, content, or products?

These are people who value your services or products so highly that they are willing to pay you in time, attention, or money for them.

You might be in one of two stages at this point:

You’re aware of an issue but are unsure who is responsible for solving it.
You must first identify an issue before determining your target audience.

If you fall into the second category, read on to discover how to identify challenges worth fixing.

Continue reading this article if you’re in the first bucket and have a specific problem.

Define the issue

The first step is to better comprehend and characterize the situation. You’ll need to get more clarity on the problem, and you’ll have to look for it. But how do you do it?

Look for those who have direct experience.

The first step is to locate persons who are affected by the situation.

Assume you want to establish a Social Media Advertising podcast. You’ll need to locate folks who are having difficulty with social media marketing. Someone may be found in a subreddit, Quora, or in the comments section of a popular blog article on a topic such as Facebook Ads or LinkedIn Ads.

Pay attention to what they’re saying and immerse yourself in their experience

Once you’ve located these individuals, make an effort to contact them. How?

  • Look them up on social media and send them a message. On Twitter, DM or @mention is fantastic, as is reaching out on LinkedIn, messaging on Instagram, or writing an email if you can discover their email address.
  • Arrange a meeting, a video chat, or even a phone conversation with them. Give them some context for what you’re attempting to accomplish, and then ask them some insightful questions. “Hi, I saw your remark in and I’d want to learn a bit more about the context and backdrop to that statement,” you might start the conversation with.
  • It’s critical to follow up. Don’t be afraid to ask “What does that mean?” queries.
  • “Could you elaborate on that?”
  • “How did it make you feel?”
  • These are only a few questions to help you get started.

Take notes and, with the consent of the person you’re conversing with, capture audio/video.

Identify the Empathy Issue

It’s one thing to characterize an issue; it’s quite another to do so while maintaining a good dosage of empathy. This necessitates not just a basic understanding of the situation, but also an understanding of how others perceive it.

Various people might have different reactions to the same situation. As a result, how we address the problem is heavily influenced by how we define it.

The ‘How Might We’ or HMW statement is a fairly easy method to explain an issue in a way that offers up various alternatives.

You state “How may we prevent job loss driven by unanticipated occurrences like a pandemic?” instead of “Job losses during a pandemic.”

You say, “How may we encourage podcasters to find more listeners in an ever-growing market of podcasts?” instead of “Podcast discovery challenge.”

As you can see, the HMW method to issue definition brings up the possibility of various solutions.

Identify Your Target Audience

While it’s critical to comprehend the problem, it’s also critical to identify each component of your target audience. But how can we determine who our target market is? So, we’ll use two tools to define our target audience:

Job Descriptions for Personas

In the following two parts, we’ll look at both of them.

Persona

A persona is an attempt to define your target audience so you can have a better picture of who they are, what they enjoy and hate, and how they feel about people, the environment, and other things.

Here are some psychographic examples:

  • What are the issues that they support?
  • What do they consider to be their own values?
  • What is their attitude about people, money, and other things?
  • What types of music do they like to listen to?

Job Descriptions

Make a list of employment experiences. But what exactly are these kinds of tales?

The term “jobs to be done” comes from a notion known as the Jobs To Be Done (JTBD) theory.

Clayton Christensen, a late Harvard Business School professor, popularized the thesis in his book The Innovator’s Dilemma. He declares:

“When we purchase a product, we are effectively ‘hiring’ something to complete a task. When we are faced with a similar job, we employ the same product again if it accomplishes the job well. And if the product fails to meet our expectations, we ‘fire’ it and search for someone else to recruit to remedy the problem.”

The same is true for your target audience. You described the problem in the previous part, and now you’re trying to figure out how your audience is presently attempting to solve it.

Job Stories might assist you in putting the JTBD principle into practice.

Here’s an example of a job story format:

So I can do it whenever I want

Because you now understand your audience’s motives and the conditions that generate these challenges, the act of producing job tales helps you enrich the definition of your character.

Get Your Audience’s Attention

It’s time to discover additional people who agree with your definition of the problem now that you’ve taken the steps to comprehend and describe it. Rather than seeking out and pursuing these individuals, we attract them. To put it another way, you want your audience to learn about your content, goods, or services.

But how do you do it?

Here are some ideas for attracting your target audience:

Create material that has a natural audience.

Social media material that is tailored to a certain audience.
Word-of-mouth marketing and user-generated content

Your objectives while you seek out your audience are to:

  • Refine the definition of the problem.
  • Validate your solutions and ideas.
  • Segment your target market.
  • Develop a community (optional).

As you begin to draw an audience, you must begin to establish an email list of that audience so that you may begin to connect with them. In the following part, we’ll go over-involvement in further depth.

It is entirely up to you to build a community. However, it’s critical that you segment your audience. What are the meanings of these segments?

In the next part, we’ll go through the specifics.

Identify and Engage Your Target Audience

I mentioned the segments of your target audience before in this essay. Let’s take a short look at these four types of audiences. They are the following:

  • Aspiring Buyers
  • Supporters and Influencers

There are a variety of alternative techniques to segment your target audience depending on various characteristics. These four components, however, would still apply to them. Some people may fall into two or more of these categories, depending on your specialization, concept, or issue.

Let’s take a look at each of them to see how you may segment your audience.

1. Buyers

This is the audience segment that buys from you. These are folks who have a specific need for which your product or service is ideal. They want to obtain the result that your product or service can provide.

Everyone standing in the long lines outside the Apple Store is a fantastic example of this. They’re standing there, ready to make a purchase.

Your Plan of Action

Always notify them when a new product or service is available. Allow them to test them out before launching them.

2. Aspirers

Aspirers are members of your target audience who require your product or service but are unable to purchase due to a barrier or other reasons.

They do, however, want to be able to use your products or services.

People in India who are waiting for Tesla to launch a car in their country are examples of aspirers. Until Tesla debuts in India, they may fall under the fourth section of supporters.

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Your Plan of Action

Aspirers are similar to purchasers. Do everything you can to please your customers. Invite your Aspirers to a secret group where you may share something more unique, such as BTS (Behind the Scenes), launch videos, and so on. Recognize their patience.

3. Influencers

Influencers are people who don’t buy your products or services but have a big influence on the people who do.

To those buyers, the comments of these people are more important than anything else.

Influencers such as children are excellent examples. If you’ve ever witnessed parents purchasing balloons or toys for their children, it’s generally due to the children’s repeated requests for that balloon or gift.

This is also why major corporations hire celebrities to serve as brand ambassadors. Because the purchasers value their remarks more than anything else.

Your Plan of Action

Influencers have a greater impact on buyer decisions. Treat them as though they’re a VIP. Address them on a regular basis. Give them free samples, invite them to special events, and encourage or reward them for inviting their friends.

4. Advocators

The last group is made up of persons who aren’t necessarily associated with your buyers. In fact, they can be completely uninterested in your products or services. They could, however, be interested in you. It may be one of your close friends, coworkers, or family members.

At the end of the day, all four components are critical. It’s critical that you identify your buyers, aspirers, influencers, and supporters, and that you endeavor to meet the demands of each of these groups on a regular basis.

Your Plan of Action

Make a stronger connection with your fans. They’ve come to support you because they like you, or perhaps they admire your vision/idea.

Tell them where you’re going, what your vision and goals are, and how you’re doing in terms of achieving them. Provide frequent updates on important events. Tell them about your customers, aspirants, and influencers.

Make a list of who you want to reach out to.

It’s now your time to identify and classify your target audience. Doing this correctly can benefit you in a variety of ways. Defining your target audience may help you write better website copy, create conversion-optimized sales pages and emails, better position your product in the market, start a podcast, and create a community around your business or brand, among other things.

We hope this article on how to identify my target audience was worth reading.

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