How to start a podcast and make money? Don’t worry if that’s what you’re thinking. We cover everything from coming up with a podcast idea to promoting your podcast in our ‘How to Start a Podcast’ article.
Bow to start a podcast and make money
We will address several commonly asked issues and recommended practices! This article will feature how to start a podcast and make money.
What is the definition of podcasting?
“I wouldn’t want to start a podcast if I didn’t know what podcasting is!”
True. But let’s double-check that we’re on the same page to know how to start a podcast and make money.
While podcasts are audio files that listeners download and listen to, I define podcasting as follows:
The act of podcasting entails:
- expressing your concept
- locating and listening to your target market
- capturing your ideas in your voice, transmitting your voice to your audience, and ultimately receiving a response from your audience
1. What is the definition of podcasting?
In short, podcasting = podcast + marketing.
Let’s look at why you should start a podcast now that we’re on the same page.
2. What Are the Benefits of Starting a Podcast?
Let’s be honest. It takes a lot of effort to start a podcast. The last thing you want to do is start a great concert and then abandon it halfway through because you’re exhausted. Here are a few reasons why individuals begin a podcast.
i) Create a Podcast for Your Company
Maybe you’re an entrepreneur or a freelancer who wants to use a podcast to establish authority by providing entertaining material on issues relating to your industry.
ii) Create a podcast for hobbyists.
Perhaps you’ve been captivated by the medium’s power and have decided to start a podcast on the side. You could wish to create a show based on a hobby, a passion, or a side project.
Whatever camp you belong to, it’s critical that you take a moment right now to write down your explanation. Take a piece of paper and jot down your thoughts.
(You’ll receive a worksheet to help you with this activity if you download the PDF.)
While you’re at it, make a list of what you hope the podcast will accomplish for you or your company in the next six months.
Let’s turn our attention to the most crucial aspect of this exercise: the audience to learn how to start a podcast and make money!
3. Who Is Your Target Market?
This is the one section of the whole guide where I ask for your undivided attention.
At this point, focusing on your audience might help a lot. So, for whom do you intend to create this show?
Who do you think will tune in to your show every time a new episode is released? Having an answer to this issue is beneficial in a variety of ways. Here are a few examples:
- You may now look for people who match your criteria and strike up a discussion with them to learn more about them.
- You’ll also be able to observe what these individuals are searching for on the internet.
- You might be able to obtain a sense of what your target audience hates.
You’ll figure out where your ‘future’ audience hangs out on social media.
Finally, you’ll be able to locate a few of these individuals that are willing to listen to your pilot episode to apply how to start a podcast and make money!
There are several methods for locating your target audience. Here are a few that I think you’ll enjoy:
- Make a persona for your target audience.
- Make a trip map for your audience.
- Online or offline, conduct a survey of your target audience.
- Conduct a series of brief audience interviews.
4. Why Should They Pay Attention?
To put it another way, why should people listen to your podcast?
When it comes to consumption, podcasts are the most adaptable form of material to learn how to start a podcast and make money.
Podcasts may be listened to while driving, exercising, walking their dog, or even taking a bath (indeed, a listener admitted to doing so!).
But why should people listen to your podcast when there are tens of thousands more on Apple Podcasts or Spotify?
“However, my podcast is so one-of-a-kind…”
I *hear* what you’re saying. That, however, isn’t good enough!
People don’t buy one-of-a-kind items (with the exception of collectors!).
People purchase items because they require them or are drawn to them.
You must know your audience well enough to tailor your podcast to their specific requirements, wants, worries, or concerns.
5. What Should I Talk About on My Podcast?
“There’s a topic for everything, and I’m stumped!”
I understand your point of view. This is a question that more than 85% of individuals who go on to start a podcast ask. My response, on the other hand, will surprise you.
Look for issues that aren’t too far off the beaten path to find how to start a podcast and make money. Look for issues that are relevant to you in the activities you do every day.
Here are some clues that your topic is appropriate:
- You’re at ease when it comes to discussing it.
- You are an expert on the subject.
- The subject is intertwined with another area in which you are an expert.
- You’re interested in the subject but don’t know enough to ask the correct questions.
- The subject is something you’ve already dealt with, but you’re reconnecting with it now.
- You’re aware that your audience is enthusiastic about the subject.
6. How do you come up with a name for your podcast?
You have a good understanding of your audience and a topic that they are interested in. Let’s come up with a title for your program.
But before you start thinking of a name for your podcast, you need to know what it’s for…
Apart from being a ‘name,’ of course. Here are some more effects of a podcast’s name:
It clarifies what your show is about for viewers.
The name of your podcast acts as an immediate sales pitch to your listeners and guests.
People are more likely to remember your program if it has a memorable name.
Your show name, when stated correctly, aids in the discovery of your program on Google.
You may learn about how to pick a podcast name in great depth in a post I wrote. But one thing I’d like you to remember from this part is to pay attention to your podcast’s name to see how to start a podcast and make money.
To begin, give your podcast a ‘placeholder name,’ similar to how you would a project. In the next few days, you can fine-tune it.
7. What is the ideal length of an episode?
This is one of the most often requested questions I receive. And my response is always the same:
“For as long as it takes.”
It’s because it *is*. Podcasting is, in its current form, open and free media. Unlike radio, there is no industry authority that determines what duration is appropriate.
But, having said that, this is a reasonable and sympathetic inquiry. Because you’re worried about the person who’s listening to you. So here are a few things you can do to ensure you obtain your answer:
- Interact with a member of your audience and ask them a question.
- Define the aim for each episode and spend as little time as possible on it.
- In general, avoid bantering and remove any needless conversation or sounds.
- If you listen to an episode and find it to be too long, you can cut it.
If you insist on a number, I recommend keeping the episode duration to 30 minutes or fewer to learn how to start a podcast and make money.
8. What should the format of my episodes be?
There are many different types of podcasts available. Some are solo, while others are interviews. The ones from NPR and Wondery, on the other hand, offer more narration and soundscaping.
The following are some of the most widely used formats:
i) Format of the Interview
The host of this podcast format interviews a guest. There may be more than one host or guest on these broadcasts.
The interview format is used by a large number of podcasts to apply how to start a podcast and make money.
ii) Cat-on-the-Wall Technique
Conversations may be fascinating to listen to at times. The Cat-on-the-Wall Format is characterized by two or more persons chatting as listeners observe the dialogue as if it were a cat on the wall.
This format is comparable to that of television talk programs and sitcoms.
iii) Experiential Format
These are podcasts in which the host(s) attempt to go further into a topic or concept. Explorative podcasts employ techniques including disassembly, questioning, research, and others to go further into a topic.
This format is used by podcasts like the Stuff You Should Know podcast.
iv) Solo Presentation
A solo podcast is one in which the host speaks directly to the listener. It almost seems like a one-on-one encounter. These shows generally revolve around a single topic or a subtopic of a bigger one. The solo format reduces the number of moving pieces to just one: you.
Your ability to connect with your listeners as a host will have a significant impact on the show’s success or failure to learn how to start a podcast and make money.
v) Format for Audio Experience
Podcasts like Serial, as well as a number of NPR and Wondery episodes, popularized the Audio Experience format. These are programs that place a strong focus on storytelling, soundscapes, and the aural experience.
The AX Format is used in True Crime, Fiction, and a variety of other narrative-style productions.
“However, whatever podcast format should I choose?”
If you’re still undecided about the format to use for your program, here are some tips to follow how to start a podcast and make money:
- Make yourself at ease while doing it. Don’t do anything just because it’s fashionable.
- To begin, keep it open-ended. When recording the initial intro episode, be upfront with your listeners about this.
- If you enjoy doing interviews, make sure you have at least 50 individuals to contact. Keep in mind that not everyone you ask will accept to appear on your show.
- Make sure you have everyone you’ll need to keep churning out episodes on a weekly or whatever schedule you’ve set.
Create a pilot episode and ask your audience to watch it. Pay attention to what they’re saying about how to start a podcast and make money.
Keep in mind point #2, choose a format, and continue on to the next step. You’ll be alright, believe me.
9. How should my episodes be structured?
The structure of a podcast episode is made up of the pieces that make up the episode and the order in which they are presented. When it comes to podcasts, one of the most prevalent structures you’ll notice is:
What you do at the start and finish of your episodes are called intros and outros. To introduce listeners to the show and the host, intros may include a jingle and some voice-over. The jingle is occasionally used in the outros, coupled with a CTA (Call To Action).
When it comes to the framework of your presentation, there’s a lot more you can accomplish. Here are some suggestions:
- During interviews, rapid-fire rounds are used.
- Trailers for each episode
- Q&A with the audience
If you’d want more ideas and best practices, I’ve written an in-depth article about podcast episode formats.
10. Display content
The most important aspect of your podcast is the content. This is why people come to listen. It is your content that determines whether or not people will continue to listen, subscribe to your program, or leave.
What separates excellent content from terrible content is the type of material and how it is delivered. There are a few components you may employ to concentrate on producing quality content.
But first, what types of material can you create? Although this is a large issue, there are three basic perspectives to consider:
Let’s have a look at some of the things you may utilize to concentrate on developing quality content:
- The topic’s popularity and demand
- The approach you take to the subject
- Your voice has a certain tone to it.
- Segment length and the episode length
- The conversation shifts gears.
These are just a few of the complex factors that might help your content stay. Inside the Free Your Voice Pro Podcasting curriculum, we go over this in great depth.
11. Where do I look for guests for my podcast?
So you’ve made the decision to conduct interviews. For the sole fact that you now have a guest to assist you in creating high-value content, this is a great option.
But where do you look for them and how do you locate them?
You may locate guests for your program in a variety of sources. However, you must first choose the type of guests you desire. Here are some characteristics to look for in a visitor:
Knowledge and experience on the subject
Willingness to cooperate Preferably, knows and has participated in podcasts Preferably, has authored books, blogs, or has a podcast
The last item is something I encourage because when individuals publish books, blogs, or podcasts, their ideas get more polished. You don’t want guests who are having trouble expressing themselves for the first time.
Let’s look at ‘where’ to look for your guests now that you’ve decided on ‘who’ to invite. Here are some locations to search for:
- Personal network (relationships with family and friends)
- Forums devoted to certain topics
- Hashtags from Quora, LinkedIn, and Instagram
- Posts on the blog
- Other podcast hosts and guests
You can locate email addresses using apps like Hunter and Voila Norbert, or you can contact them directly on social networking networks.
12. Posing insightful questions
It’s possible that you’ve chosen to conduct an interview-style podcast, but it’s also possible that you haven’t. You must still be able to ask intelligent inquiries. Better questions elicit better responses.
But how can I come up with decent questions to ask, to learn how to start a podcast and make money?
Let me paraphrase one of my favorite interviewees, Cal Fussman:
“Aim for the heart first when asking questions, then the brain, which will take you down a route to the soul.”
Now, here’s my suggestion:
Inquire about a topic that people are passionate about. They’ll go the extra mile to provide you with the greatest possible solution.
This may be used in any type of communication. It might be about life, craft, a technical aspect of your topic, or anything else. All you have to do is figure out what that individual is passionate about.
If you’re conversing with a postman, inquire about mail delivery. However, if you’re dealing with a doctor, inquire about a life-saving procedure. If you’re conversing with a musician, inquire about a specific tune, rhythm, or composition.
13. How often should a new episode be released?
It should be done as often as necessary. That is the solution. But if you’re interested in learning more, keep reading.
Podcasts, like radio, are typically predictable. Listeners anticipate hearing a new episode on a specific day each week, month, or even every day.
But how do you choose the right frequency for your podcast?
Here are some elements to consider when determining how frequently you should release new episodes:
- The primary reason people tune in to your program — if it’s a daily inspiration program, you’ll need a new episode every day.
- Your bandwidth is limited.
- When your audience absorbs your material.
- When other shows in the same genre release new episodes.
- Feedback from the audience.
Start with one episode every week if you’re just starting started and don’t want to lose your mind. As you gain experience, adjust the frequency.
14. Recording devices
When I meet a new aspiring podcaster, the first thing they ask me is…
Yes, you read that correctly – microphone.
Recording gear is a topic in and of itself. However, allow me to simplify this for you right now.
“Can you tell me what equipment I’ll need to start a podcast?”
The answer to this question is entirely dependent on your requirements and the amount of money you wish to invest. From a laptop and a microphone to a full-fledged studio setup, you may get everything here. Let’s take a short look at each of them individually to learn how to start a podcast and make money.
15. Software for podcasting
Because you need to record and edit your episodes, as well as distribute them to the internet, podcasting requires software.
You’ll require two types of software. Let’s take a look at each one individually.
Digital Audio Workstation
This is the program that will allow you to record and edit your podcast. You won’t need this for recording all of the time, but you will need it for editing.
- GarageBand is an Apple program that allows you to create music (Free; Apple)
- Audacity (Mac/Windows; free)
- Hindenburg Journalist (Paid) Adobe Audition (Paid) Descriptive (Paid)
All of these programs have a user interface for modifying your podcast. They may also be used to record podcasts.
Software for recording
You may use this program to record your podcast. You have a few alternatives to choose from, which are shown below:
- Ecamm Call Recorder is a program that allows you to record Skype calls on your Apple Mac. (VIDEO & AUDIO)
- Zoom Meetings are online meetings that take place over the internet (Audio & Video)
- Zencastr is a software platform that allows you to create (Audio & Video)
- SquadCast (SquadCast) (Audio & Video)
All three of them allow both audio and video recording (Zencastr just added this feature). You may also live-stream your interviews on Facebook and YouTube using Zoom Meetings.
Ecamm and Zoom both allow you to capture audio on several tracks. When it comes to editing your podcast, this option comes in handy because you can alter the loudness individually.
16. What is the best way to speak into a microphone?
Everyone is prepared to shop for microphones. Only a small percentage of people are interested in learning how to communicate with these sophisticated gadgets.
It’s not only about how you talk into a microphone; it’s also about how you hold the gadget. I’ll teach you how to talk into a microphone from a variety of angles in this part.
Polar Patterns in Microphones
The directionality of a microphone is defined by polar patterns. A polar pattern, in other words, specifies the distance and direction in the three-dimensional region surrounding a microphone where it is most sensitive to sound.
Your Place of Work
When it comes to ‘sounding correct’ when speaking into a microphone, how you sit counts. When you’re sitting upright or (preferably) standing, you’ll get the best results.
This is due to the fact that it allows you to use your whole vocal range.
What is the ideal distance between you and your microphone? Keep your nose around 2-3 inches from the microphone if it’s a cardioid microphone like the Heil PR40. If necessary, use phantom power to power your microphone for a better result.
Always make an effort to sit or stand upright. Before utilizing a microphone, learn about its polar patterns. Finally, if your microphone manufacturer advises it, switch on phantom power.
What is Phantom Power and how does it work?
Phantom Power is a voltage that powers the mic’s internal amplifier and diaphragm. It operates “invisibly” by returning DC power to the gadget via the same microphone or instrument wire that also transports the audio signal. Phantom power is most commonly found in condenser microphones, although it is also found in some dynamic microphones.
17. How to Add Music to Your Podcast
For a variety of reasons, music is increasingly being featured in podcasts. Serial and other podcasts emphasized the use of music in podcasts. What role does music play in podcasts? Is it OK to include music in my podcast? Is it okay for me to include any of my favorite songs in my podcast?
In this part, we’ll swiftly respond to all of your queries. Let’s start with the applications. Here are some of the reasons why music appears in podcasts:
- Improve the intros and outros
- a portion of the primary material (music review show, etc.)
- Intersectional breaks
- Music for the background
What’s the Point of Including Music in a Podcast?
You may wish to include music in your podcast for a variety of reasons. If you want to add music to your podcast, there are a few things you need to know.
License: It’s critical to find royalty-free music to prevent getting into unwanted legal difficulties.
Beats: To improve the pacing of your podcast and the parts within it, make sure you choose music with the appropriate beat frequency.
Loudness: While music is enjoyable to listen to, it might seem out of place if it is overly loud or weak.
Introduce music at the appropriate times, otherwise, the listener’s experience will be ruined.
18. Getting your intros and outros recorded
Intros and outros are ‘opening’ and ‘ending’ bits of music that are not normally included in the main song. Because we’ve adopted phrases from the music industry, this also applies to podcasts.
We’ll look at what normally goes into a podcast’s opening and outro portions in this section.
The objective of intros is to create the tone for the main substance of the program. Here are some ideas for making your introductions more memorable and impactful:
- Introduce the topic and skill to the audience (host, co-host, guest).
- To assist listeners to remember your broadcast, use a jingle (audio branding).
- Establish a quick context for the primary information.
Section of the Ending
Outros are very important parts of podcast episodes. Here are a few ideas for making your outros more memorable:
- Tell the listener what they should do when they’ve finished your program.
- Encourage people to subscribe to your podcast.
- Make sure your audience is aware of what’s coming next.
Recording Intros and Outros: Best Practices
Intros and outros are simple to record, but there are a few DOs and DON’Ts to keep in mind. Here are a few of them, along with my suggestions:
- Use a custom intro instead of a template.
- Use a basic CTA with a template outro. However, you should have a few alternative templates.
- You don’t have to start an episode with your introduction. Use hooks to grab the listener’s attention right away.
- Your entrance and outro jingles should be outsourced since they are vital, but your ability may be better utilized with the major material.
19. Creating Podcast Cover Art or Artwork
When people aren’t listening to your podcast, they might distinguish it by its artwork, also known as cover art. It’s the picture that shows up when people search for your podcast in podcast directories. When someone listens to one of your episodes, they will see this artwork as well.
What Should a Podcast Artwork Contain?
People may benefit from the artwork on your podcast in a variety of ways:
- If someone has heard of your podcast, the artwork will assist them to recognize it.
- For those who are familiar with you or your business, the artwork helps to build a link between your brand and your show.
- The artwork helps people pick your program above many others in the genre while they’re simply perusing the podcast directory.
- Given this understanding, the following things should be included in your podcast artwork:
- Your podcast’s name.
- Name of the host.
- Logo, colors, and other brand elements
- Make a visual representation of what the show is about.
These are suggested, but not usually required. Avoid duplicating items, such as the host’s name and photo, the brand logo and podcast name if they’re both the same, and the brand name and byline if the brand name is strong enough.
20. Choosing a Podcast Host or Co-Host
The success of a podcast is heavily dependent on its hosts. There are a variety of reasons why certain things work and others don’t. In this part, I’ll walk you through the process of choosing a podcast presenter and, if required, a co-host.
What is the function of a Host or Co-Host?
The host(s) play an important part in hosting the listeners, as the term implies. The podcast host, like a skilled host of a physical event, accomplishes the following:
- Attracts and maintains the attention of the audience.
- Uses conversation or monologue to create content.
- They establish the podcast’s tone.
- They have a strong influence on the podcast through their narrative, personality, and other critical editing decisions.
What to Look for in a Host or Co-Host
Choosing a host or co-host is a decision that should be left to the producer. The producer and host hats are usually worn by the same individual on most shows. Additionally, certain podcasts may necessitate the presence of a co-host.
Consider the following factors while looking for a host or co-host:
Expert: Consider someone who is a subject matter expert or someone who understands enough about the issue to speak or ask intelligible questions.
Good Performer: Being a podcast host differs significantly from hosting a dinner party. Your voice is crucial when it comes to podcasts. A competent host should be able to put on a nice show using their voice.
Good Listener: Excellent listeners make great hosts. They excel at active listening, which is the ability to listen attentively while actively participating in a discussion.
A Good Storyteller: Great storytellers are good hosts. Because you can engage with listeners using only one channel – your voice – storytelling as art becomes nuanced with podcasting or radio.
Successful Interpersonal Skills: I’m not talking about being an extrovert when I say that good co-hosts have good interpersonal skills. When it comes to podcasts and radio, good interpersonal skills include knowing when to interact and when to listen. It’s the ability to relax with the co-host and maintain a relaxed dialogue.
It’s the ability to relax with your co-host and continue on a discussion without becoming tense. Even if it’s their first time on a microphone, it’s all about putting the other person at comfortable.
21. Making a recording of your episodes (with and without guests)
Everything you’ve done thus far is referred to as pre-production. And with this step, that changes.
Because recording episodes are a part of what we refer to as “production.” If you want to have guests on your podcast, you’ll need to find them and invite them to join you.
Let’s imagine you’ve discovered and invited guests for your single episode, or you’re about to record it. So, what’s next? Here are some suggestions for preparing and recording your episode.
1. Make a content strategy
It’s simple to go talk into a microphone and press the record button. But what happens next? What will the next episode be about? How do you think the upcoming episodes will relate to the first and second?
The solution is to create a content strategy. Simply, make a list of the titles and synopses of the episodes that will be released in the following 2-3 months. Here’s what you should include in your content strategy:
The episode’s title,
2. Episodes with Scripts
What would your episode content look like now that you have a content strategy? There are several approaches to this, and ‘how you do it’ is determined by your unique preferences.
Here are some examples of how you can ‘script’ your episodes:
- Make a complete screenplay of what you’re going to say.
- Make a list of the main topics and the flow of the conversation.
- Prepare a list of questions to ask your visitor.
- Make a list of the objectives for each episode.
3. Keep a record of the episodes
Consider batching when it comes to recording episodes. If you need to record interviews with visitors, utilize a scheduling platform like Acuity Scheduling to do so. You don’t have to be concerned about time zone variations because the tool handles everything for you.
Based on what you studied in #14, you may already have the essential tools to apply how to start a podcast and make money.
Find the greatest area to record your podcast, unless you have a studio setup, and have a great time!
22. Putting the finishing touches on your podcast
One of the numerous things you do during post-production is editing your podcast. But what occurs throughout the editing process? Is it necessary for me to enroll in an audio editing school in order to edit my podcasts? Is it necessary for me to be a sound engineer?
In this part, I’ll go over the specifics. But let me assure you that none of this requires you to be an audio engineer or have completed a sound editing school. If that’s not enough to reassure you, keep reading.
Let’s begin with the objectives. We edit podcasts for a variety of reasons. Here are three compelling reasons:
Connect the Dots: Combine the many audio bits from the episode into a single audio file.
Remove hiss, hum, echo, static, and ambient noise from your audio. Increase gain, balance sound levels throughout the program, and make the show sound better in general. You may utilize services to improve the audio quality of your podcast.
Improve focus by removing any audio that you believe is uninteresting or does not contribute to the greater story. Keep the vital details and make sure they all fit together to provide a complete tale.
To achieve any of this, you may use one of the Digital Audio Workstations we covered in #15 In our free course, we have a whole lesson on editing.
23. Select a Podcast Hosting Service
Hosting platforms are cloud-based infrastructure solutions that provide storage for your MP3 files for each episode. They also provide an RSS Feed with a unique URL for your podcast episodes. This RSS Feed URL is sent to podcast directories, which we’ll discuss in the next section.
“However, there are a plethora of podcast hosting platforms.” Which ones do you think are the best?”
Yes, the number of podcast hosting sites has been steadily increasing. However, I do have certain particular favorites. These are the ones I suggest because, in addition to being a decent podcast hosting platform, they make your life easier.
24. Submit your podcast to directories of podcasts
Listeners may search and locate podcasts through podcast directories. Apple Podcasts, Google Podcasts, and Spotify are some of the most popular podcast directories.
The process of submitting to podcast directories may be a nightmare. However, most podcast hosting systems have built-in tools that allow you to publish directly to podcast directories from your podcast hosting platform.
Whatever the case may be, you must manually publish your podcast to Apple Podcasts.
25. Rituals Following the Launch
Your podcast has been accepted by Apple Podcasts. So, what’s next?
You’ve just begun. Let everyone know about your podcast. You should also think about a few additional things for your podcast. These are known as post-launch rituals, and here are a few to think about.
Like MP3 files, you have some fantastic stuff. It’s time to put them to new use. The following are some ideas for repurposing your podcast content:
- To post on social media, extract quotations.
- Create blog articles based on the episodes you’ve watched.
- With Canva, you can make infographics and checklists.
- Using tools like Headliner, make video teasers and audiograms.
- Slides that may be shared and uploaded to Scribd.
- Upgrades to content for lead generating.
- Take to Instagram, Facebook, YouTube, and LinkedIn to go LIVE.
- Begin a Twitter discussion with your visitor.
- Create Instagram, Facebook, YouTube, and LinkedIn stories.
- Make your own Instagram Reels.
Engage in Communities
Start interacting with prospective consumers inside groups around comparable issues. Quora, LinkedIn, and Facebook Groups are the greatest places to look.
Share With Your Email List
If you have an email list, let them know about your new podcast. You don’t have an email list, do you? Create one because an email list is a great method to stay in touch with your audience to apply how to start a podcast and make money.
Be a Guest
One of the most effective methods to attract a new audience is to appear as a guest on other podcasts. Being a guest on other comparable podcasts might help you acquire new listeners for your program now that you’ve launched your own.
This page has further information on how to locate podcasts and how to be a guest on them. Being a guest on other podcasts may also help you advertise your business. And that’s a fantastic transition into the following segment.
Follow-up with Guests
If you host an interview-based podcast, don’t miss out on the chance to develop a connection with your guest outside of the podcast interview.
Following up with your visitor and building a connection may be done in a variety of ways:
- Send a card of gratitude.
- Introduce yourself.
- Inquire for an introduction.
- Make an effort to assist.
26. Publicize your podcast
Marketing is a big element of podcasting. Listeners are unlikely to find you unless you have a solid marketing strategy in place.
“However, I have no prior marketing experience!”
While some marketing expertise would be advantageous, it is not a deal-breaker. Here are three of my favorite methods for promoting a podcast:
- Best as a Featured Guest on Other Podcasts
- On Apple Podcasts, you can get more ratings and reviews.
- Invite visitors to share episodes with their social media networks.
- Social media marketing is an excellent approach to increase the number of people who listen to your podcast. Choose one social media network and begin growing your influence there, if you haven’t already.
27. Make a podcast website
“Why should I make a podcast website when my podcast hosting platform already has one?”
There are several reasons why you might consider creating your own podcast website.
All of them boil down to one thing: marketing.
You now realize how critical it is to follow the post-launch rituals and advertise your product. If you want your program to be noticed and have more listeners, you must do this. A podcast website may help you increase your marketing by a factor of ten.
Here are a few examples of how a podcast website might assist you:
- Introduce your visitors to the other information that is similar.
- Serve as a one-stop-shop for anything connected to your podcast for listeners.
- Send out lead magnets that are connected to the podcast episodes.
- Aside from what your podcast host gives, get more detailed data (eg. listener engagement, email signups, replies, comments, etc.)
Promote higher-value material, such as bonuses and paid items or services, to your listeners.
With more keyword-focused material, you may get your podcast and other content noticed on Google Search.
28. How does podcasting generate revenue?
Podcasting does not generate revenue on its own. However, if you utilize podcasting as a tool intelligently, it may help you generate money. Here are two methods to make money using podcasting right now:
Start a podcast on a subject about which you have something to sell. Perhaps an ebook or a course. Use your podcast as a platform for delivering value, and use the courses and ebooks as low-cost incentives to apply how to start a podcast and make money.
Create a podcast that is related to your business and use it to promote it. Inside the program, you can promote your products or services. Promote your show to your target audience.
29. How Do I Begin a Business Podcast?
There is a slew of options for getting started with podcasting for business. Here are a few short suggestions:
- As an add-on platform for providing further value to your existing clients.
- As a venue for customer advocacy.
- Promote your company or products.
- Internal podcasts help foster a sense of community and connect a geographically dispersed team.
- Create alliances.
30. Best Practices for Podcasting
When it comes to podcasting, there are several best practices to follow.
Let me give you a rundown of the ten most significant ones:
- Listeners are just doing that. To engage your listeners’ other senses, be more descriptive and utilize sensory-engaging terms.
- Every step of the way, keep your audience in mind. It’s never about you, your company, or your brand; it’s always about the audience.
- Maintain constant control over your microphone gain settings, which should be between -12dB and -6dB.
- When speaking into a microphone, always sit or stand erect.
- Recording your podcast near windows or in empty rooms is not a good idea.
Always keep in mind that your podcast is only a means to an end. Use your podcast to help you continue on a path you’re already on. When podcasting pays for itself, either directly or indirectly, it becomes sustainable to learn how to start a podcast and make money.
For your podcast, write an editorial. Shooting in the dark is not a good idea.
Your voice, like your body, requires regular workouts. Use your voice as much as possible.
Instead of focusing on downloads, concentrate on listener interaction.
Become the most outspoken supporter of your podcast.
This leads us to the conclusion of this article. Are you ready to begin? Begin by determining who your podcast’s target audience is.
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