At your mark, set, go! If you’re ready to start a career in marketing, you may feel like a runner in the opening line of track and field events as entry-level job titles in marketing. The fact of the matter is that there are numerous similarities between the two. If you want to get off to a good start without stumbling, be quick and agile to stay competitive and know where you are headed. A good start in marketing means learning which entry-level marketing tasks are best for you, so you can narrow down your future job search.
College graduates who have earned a bachelor’s degree in business or marketing must look for entry-level marketing employment to start their careers. These jobs provide you the chance to put your academic knowledge to use while expanding your professional network and picking up useful on-the-job skills. In contrast to the typical internships that many college students do, these jobs also provide a salary.
Here’s the thing to keep in mind about marketing – it’s a much wider field than different career paths. Some works are numerical in predicting sales and earnings, others rely more on creative skills like writing and graphic art. Some marketing professionals are in front of people all day, while others work more alone when creating plans or analyzing results. Try the World’s No.1 Marketing Tool Free!
Entry-level job titles in marketing
It is important to know what type of work best fits your personality and career goals. While not defining your entire career, your first entry-level marketing assignment can point you in a certain direction.
The title of the marketing job to consider this year:
- Content Creator
- Content Strategist
- Content Marketing Manager
- Creative Assistant
- Digital Brand Manager
- Creative Director
- Marketing Data Analyst
- Marketing Technicians
- Digital Marketing Manager
- Social Media Coordinator
- Social Media Strategist
- Community Manager
- SEO Experts
- SEO Strategist
- SEO / Marketing Manager
Simple entry-level marketing jobs to monitor jobs
1. External Sales representative
Serving as the face of the company they represent, outside sales representatives push the streets to sell the organization’s products and services. Sales reps must maintain good relationships with existing clients and potential customers in the cold call, which requires a good person. This can be a highly competitive career and may require overnight travel. It is one of the top entry-level job titles in marketing.
2. Social Media Specialist
Interacting with the digital world, social media experts are the voice of organizations on Facebook, Twitter, Instagram, LinkedIn, Snapchat, and more. Creating online communities of social media experts, engaging followers, and channeling the dialogue in a positive way is essential
These marketing professionals support the overall marketing objective and have been tasked with creating a friendly human appearance or content promotion campaign to keep the company in touch. Great communication skills are a must – for this position you need to make a conscious effort to resort to the “voice” of the brand, which is not always easy. It is one of the most popular job titles in marketing. Try Social Media Toolkit whether it is useful for you or not.
3. Marketing Coordinator
Serving in a role with multiple responsibilities, a marketing coordinator helps the marketing team research, plan and analyze. Duties may include competitive analysis, sales forecasts, media placement, promotional campaigns, and compilation reports. Coordinators should be comfortable with quantitative research as marketing becomes a more data-driven field.
Opening a job requirement with the title “Blogger” seems logical – after all, this person’s primary duty is to write for a company blog. Keep in mind that anyone can launch a blog, not just because of a business. It is important for your title to convey the more technical, brand-based skills you need. Successful bloggers find this Social Media Poster very good for quicker and smarter online visibility.
Instead of Blogger, try one of these for size-wise experience levels:
- Content creator (entry-level)
- Content Strategist (Medium Level)
- Content Marketing Manager
What do they do
“Content” is the operative word here. According to a survey of 250 marketing leaders by IT solutions provider TEKsystems, “content creation/management” is the # 3 digital marketing expertise of 2018.
Content marketing encompasses all the usable media used to drive the conversation in your industry – often including but were not limited to blog posts. A content marketing toolkit can help a lot in this regard.
Your content team implements your blog and offers tone, topic selection, editorial calendar, email promotion, and search engine optimization (SEO) strategies – ensuring that you are connecting with the right type of readers that you can convert into customers.
Does this seem like a lot of varied skills that can be difficult to find in one person? How you want to spread these responsibilities across this class of groups is up to you. Although the content creator can be your lead author, for example, you can put the content strategist in charge of defining key editorial themes and how to approach SEO in each post (we’ll talk more about SEO work in minutes).
The Content Marketing Manager can then monitor the editorial calendar and package content in the customer newsletter, helping you grow your contact list and generate leads from all your content creators ‘ hard work.
5. Account Coordinator
Working with a specific client or group of clients, the Account Coordinator is the link between paying customers and marketing team members. Responsibilities include relaying expectations, making sure deadlines are met, and making sure the client is satisfied with the work done. This job requires great organizational and communication skills.
6. Internal Sales Representative
Operating from an office home base, internal sales representatives maintain accounts to ensure existing clients are satisfied with the company’s products and services. If a client has to place an order or report an unresolved issue, the sales representative is the contact person. Internal sales reps may be asked to upsell customers with new or expanded product lines.
How do you know that your marketing efforts are producing a return on investment (ROI), or that even the right people are watching? Information related to the information on the pages, how users got to your content, how long they stayed, and other customer metrics can help you to set standards and discover optimization opportunities, but the role that handles these data is a bit more complicated than the two above. It is one of the entry-level job titles in marketing with many prospects.
Here are three great titles for more of your analytics marketers:
- Marketing Data Analyst (Entry Level)
- Marketing Technician (Medium Level)
- Digital Marketing Manager
What do they do
While each of these people needs to be proficient in content analysis, they are actually expert marketing data analysts who study the industry situation to further refine product positioning, marketing technicians devise an effective strategy to enforce these conditions – and the technology needed to support it. Accepts Digital marketing managers monitor analytics related to your content so you can optimize your existing assets and create smarter campaigns in the future.
These staffs are very helpful for companies that outsource freelancers to their writing needs and have to perform REI analysis on their content spend. Or perhaps they have less technical content at home and prefer to hire a designated analytics team to work alongside them.
If you do not have the budget or inclination to recruit two separate teams, it is common for content strategists or content marketing managers to create analytics on a daily basis.
Keep in mind that not every data-focused job title is related to marketing, so be careful when hiring analytics buffs. For example, a broad headline like “Data Analyst” could attract operation generalists who design systems for the business to be more effective, rather than marketing exclusively to themselves.
8. Development aide
Acting as a fund-raiser, a development associate usually works in the nonprofit sector to raise money for a good cause or mission. Skills required include database management, event planning, and promotion development. To ask for big gifts, calling on potential donors is an obligation that takes long-term sales skills.
9. Facebook and Twitter handlers
For starters, “Facebook Manager” is not your best bet here. Similar to how a “blogger” is too narrow to think about your content, these types of employees deserve a title that reflects how they are using this medium – not what specific channel they are using.
Job titles are:
- Social Media Coordinator (entry-level)
- Social Media Strategist (Medium Level)
- Community manager (management)
What do they do
Social media coordinators often handle daily posting responsibilities on various social networks, including managing a posting schedule similar to the content creator’s editorial calendar. Media strategists help you decide which social networks to keep an account on, what content to post, and where, for maximum reach and ROI.
Strategies for each audience depends on where your audience hangs and what content – insights on how your marketing data analytics can help you uncover.
So, what the heck is a community manager? While you may also be hiring for a social media manager, as your social media presence grows, the community manager has a special focus on the public. These employees typically perform the following or two duties:
First is helping your social media team manage its relationships with current and future followers of the brand, especially if these followers are extremely responsive to your posts. It’s the community manager’s job to engage these people and make sure the brand is responding to its most vocal audience.
Moderators in other communities, however, operate on social platforms where your followers talk regularly. It may be Facebook, but it may also be the comment section of your blog or website of the community forum maintained by your organization. These community directors answer questions, promote appreciation and other valuable audience contributions, and minimize negative comments.
10. Communication Specialist
To help formulate a public perception, a communications expert is dedicated to managing messages from a company. As you might expect, these professionals should demonstrate skills for written and verbal communication. Communication specialists usually work with advertising, public relations and media relations companies. It is one of the top entry level job titles in marketing.
Acting as a matchmaker for the professional world, recruiters do the business of marketing people to the businesses they need to fill organizational roles. The job is a mix of marketing and human resources because employers use marketing skills to attract top talent and build trusting relationships with employers. These recruiters often work for staffing agencies and receive commissions to successfully locate and deploy candidates through induction for client roles.
11. Junior Business Analyst
Working with senior members of the team, a junior business analyst helps validate the functionality of sales and account management systems. Updating senior management to the work requires critical monitoring and reporting systems. Supervisors rely on junior analysts to report trends – both good and bad.
12. Multimedia person
Defining this role can be more difficult, but it is just as important as your content strategy. Although “videographers” and “graphic designers” are freelancers who may be at a level sufficient to specialize in a particular medium, these titles do not hold much weight for full-time candidates who are increasingly “doing it all”. It is one of the top entry-level job titles in marketing with popularity and prospect.
Here are some suggestions:
- Creative Assistant (Entry Level)
- Digital Brand Manager (Medium Level)
- Creative Director (Management)
What do they do
You’ve probably noticed that creating a design: As writers engage with “content”, your visual content and multimedia ideas favor the title of marketing work based on “creative” and “brand”. These keywords help you bundle the many types of marketing synergies your creatives can handle under one umbrella.
By breaking down specific tasks associated with each role, creative assistants and digital brand managers create photos, videos, logos, infographics, and similar visual content that give your brand style and storytelling power. Creative directors, on the other hand, “work with designers, artists, copywriters, sales teams and marketers to create a vision for the products they sell,” according to Snagzab, adding, “They invent new ideas for branding, advertising promotion and marketing messages.”
After deciding what level of expertise you need, make sure to research the design and editing software to suit your company’s needs and include it in the job description. This ensures that you reach the candidates who rely on the same tools you need to succeed.
13. Public Relations Coordinator
Maintaining the image of an organization, working with the public relations coordinator media, planning events, writing press releases, pitching stories, contributing to social media, and advising the organization’s leaders on public statements. If a problem arises, it is public relations professionals who handle crisis control.
This position requires great agency and relationship-building skills because PR professionals work closely with journalists and editors to get coverage for their clients’ events. Always on good terms with a publishing staff!
14. SEO Experts
SEO gets its purpose. Search engines like Google, Bing, and Yahoo! Never publish a clue as to how content gets the highest rank in their results (only!) And any marketer can tell you how important it is to show up on the first page. Their ranking algorithms also change regularly to make your Google Guru (don’t list your to-do lists) an incredibly valuable person.
Here are three marketing job titles that will resonate with the search crowd:
- SEO Expert (Entry Level)
- SEO Strategies (Medium Level)
- SEO / Marketing Manager (Management)
What do they do
As you can see, here is a pretty clear pattern. And just like your social media team, the difference between each role is strategy vs. execution.
SEO experts coordinate with content creators to ensure SEO strategies are being practiced in your content. Google algorithms or your own content strategy, as strategists work with your analyst buffs to refine your outlook on SEO.
According to Content Optimization Service Conductor, the most common SEO job title among SEO / marketing managers and your SEO performance – known as “organic” performance – is multiple blogs or website pages.
Remember that not every marketing position you see here is the key to effective growth. Some titles may be most useful for inclusion in the job description of a role that you are assigned to than your own position (for example, in the description of “social media” for the title “Marketing Director in Content”).
15. Marketing Analyst
Marketing analysts do study and present data that aids a business in boosting profitability. This is accomplished by customer satisfaction surveys, product evaluations, and competition monitoring. Focus groups, the internet, the mail, and phone calls are all used to conduct surveys.
A marketing analyst may be responsible for:
- interacting with customers.
- planning a research project.
- investigating the requirements and perspectives of customers.
- measuring and reporting on marketing campaign effectiveness and how it affects ongoing company choices.
A background in both marketing and research is necessary for analysts. They ought to be aware of the effects that political, social, economic, and technical variables may have on a company’s profitability. When looking for a career as a marketing analyst, having knowledge of computers, project management software, statistics, and business writing are all advantageous talents.
16. Business Development Representative
For fresh graduates seeking entry-level marketing employment with some freedom and entrepreneurial features, a position as a business development representative is suitable. Business representatives are in charge of boosting sales and cross-selling goods to both potential and current clients. They assist in generating leads for goods or services by:
- email campaigns
- call made outside the company.
- online advertising campaigns.
- direct interaction with customers.
- webinars with information.
- presentations and appearances at trade shows.
Candidates for these roles should have good interpersonal skills and expertise in sales or retail since they will be handling queries that come in as a consequence of a marketing effort. Working knowledge of marketing software, digital marketing, and web applications is required because many of these marketing initiatives are carried out online.
17. Market Research Assistant
An individual business’s marketing department or a larger corporation that specialized in market research are both potential employers for market research assistants. These entry-level marketing positions support companies with research that supports their public relations, customer communications, branding, and marketing initiatives.
A market research assistant’s responsibilities may include:
- the planning and administration of current research programs.
- helping to gather both quantitative and qualitative data.
- doing out statistical analysis.
- creating analyses of the gathered data in the form of reports, graphs, slideshows, and written reports.
- supplying all-around administrative assistance throughout research initiatives.
- interacting with customers.
A business or marketing background, as well as actual research and analytical skills, are required of research assistants. They should be able to communicate with clients by displaying interpersonal skills. For these professions, it is required to have database administration software experience, survey data gathering experience, and written communication abilities.
18. Marketing Assistant
Marketing assistants frequently participate in administrative chores that support ongoing marketing campaigns while working under the direction of a marketing executive or marketing manager. They also aid in the creation of materials that customers require for their marketing strategy. An assistant in marketing may be responsible for:
- preparing materials for a sales conference.
- assembling marketing statistics.
- writing press releases and online content.
- organizing promotional activities.
- using project management software or flowcharts to keep track of marketing campaign tasks.
- making and delivering bills to customers.
A degree in a discipline closely linked to marketing is necessary, as is fundamental knowledge of marketing. Skills in copywriting, graphic design, and proofreading are all useful, as is knowledge of internet marketing tactics.
How to Get a Job in Marketing at the Entry Level
Jobs for entry-level marketers can be discovered on websites and job boards. Additionally, you can locate these jobs through networking events, job fairs, or connections you make while pursuing your marketing degree or through internships.
You’ll need a cover letter, résumé, and letters of recommendation for the majority of applications. Your CV should emphasize your transferable talents as well as how you have applied them, particularly any notable outcomes you have attained in school-related activities, internships, or prior employment.
It might take a while to get an entry-level marketing position, but you can shorten the process by continuing to study and advance your abilities. The research you’ve done for class or on your own, retail or contact center sales experience, and any software you’ve learned on your own may all help you stand out as a candidate throughout the hiring process.
What if your first job is not worth it?
With someone just starting out, you may discover that your first task was not right in your mind.
“Don’t go away abruptly,” advises Ridge-builder Pete Lavelle. “Plan a smooth exit strategy and use the experience to create both your live and LinkedIn network.”
When looking at job descriptions, you may want to think about the warning signs to avoid tasks. Beware of ads that contain the words “sports-minded” and ‘must have fun’ phrases that are often used to mask sales of hard-to-sell products, “says Lovell.
It is also important to do your research, like any major decision in life. Before you apply, spend some time researching the company and the role of sites like Glassdoor. It’s a good rule to remember that online reviews feel more like people who were frustrated with their experience. It states that these sites can still be a helpful tool for identifying employers that are not really worth your time.
Additionally, it’s important to remember that initially a lot of entry-level jobs can be overwhelming – you won’t be allocated a lot when you get started, and it always takes a while to get the hang of things. Give your first marketing time and before you decide to move on to the worst, you will get paid while creating a valuable experience.
More Interesting Articles
- Insurance for Business — Secure Small Venture from Risk
- 25 Questions to Ask about Starting a Business
- 15 Rules for the Perfect Venture Capital Pitch
- 10 Commandments to Find Angel Investors for Startups
- 33 Entrepreneurial Mistakes when to Pitch Investors
- Solutions to Student Learning Outcomes Assessment
- Learning Outcomes Assessment Challenges for Managers/ Teachers
- Verbal and Written Communication Skills – How to Adopt
- How to Determine if You Are Eligible for Unemployment Benefits
- Prevention of Sexual Harassment in the Workplace Policy
- How to Have a Positive Mindset – Benefits of Being Positive
- 10 Tips to Apply the Best Way to Study for Exams
- Angel Funding – 20 Things A Prudent Entrepreneur Knows
- Questions Top Angel Investors Ask Entrepreneurs
- 10 Practical Tips to Boost Website Conversion
- Education Discrimination in the Workplace
- Importance of Visual Content Marketing for Small Business
- Need for Briefing and Secrecy in HR Succession Planning
- Effective Learning Intervention Challenges
- 4 Experiential Learning Examples for Corporate Programs