How to Make a Great Business Presentation Introduction

(Last Updated On: January 9, 2020)

Preparing for a business presentation often focuses on the body of the presentation and ignores the role. Introduction is one of the most important parts of your presentation, though it demands just as much attention as the rest of the presentation. But how to make such a great business presentation introduction? A good role does not simply capture the viewer’s attention; It emphasizes the key issues that the presentation will address. After writing the main part of the presentation, start writing your introduction. Finally, completing the role will help ensure that you focus on the most important or interesting information in your presentation. This article will be sharing some tips how to make a great business presentation introduction.

How to make a great business presentation introduction

Here are some useful tips:


Welcome to the presentation. If they haven’t already done so, ask everyone to take their seats.

Give me your contacts. Tell visitors your name, your title and the name of your organization. Introduce other members of your team to attend. If the group is small, ask audience members to introduce them.

Discuss the purpose of your presentation. The purpose of your presentation may be to inform the audience about new products or services offered by your company or provide information about partnering or investing with your company. Limit the discussion of the purpose to a few sentences. The Pearson Education website offers a powerful note with a dramatic quote, startling statistics or surprising information to begin the presentation.

Explain what you tell the audience. For example, you might want to explain that you will discuss the features of your organization’s new dishwasher / laundry equipment. List the features that your audience will listen to, such as space saving design, low cost, minimal water usage, and how customers switch appliances from laundry to dishwasher mode.

How to make a great business presentation introduction

Finish the introduction section with information about the question. You can ask audience members to ask questions at the end of the presentation or feel free to ask questions at any time.

Test your contacts to make sure you can confidently deliver it without your breaks or stumbling blocks. Ask a friend or family member to critique it and if you present the information in an interesting way that makes him or her want to hear more.
Before you begin writing your role, ask who the audience is. Consider how wise each audience member will be about your topic. Make sure you don’t talk to them or include too much jargon or too many scientific terms.


Do not provide the exact duplicate of your presentation on PowerPoint slides. “Presentation Magazine” notes that the main point of Visual Aid is to portray your points without completely duplicating them. Watch the slides, but don’t spend the presentation reading slides to the audience.

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