how to make an email mobile friendly

14 Smart Tips On How to Make An Email Mobile Friendly

(Last Updated On: September 29, 2022)

How to make an email mobile friendly? Emails that are mobile-friendly are vital. Mobile devices are widely used by your clients, prospects, referral sources, and coworkers to view emails. They may delete or ignore your communications if they don’t like what they see. This article will feature how to make an email mobile-friendly. Keep reading.

Here’s an intriguing statistic from the American Society of Business Press Editors’ webinar on “Demystifying Brand Journalism”:

How to make an email mobile friendly

If an email doesn’t appear well on their device, 80 percent of consumers will trash it.

1. Use Text That Is Simple to Read

Nothing is more aggravating than attempting to read an email on your phone and being unable to see the tiny print. When designing for mobile, keep in mind the lower screen size and make sure you select a clear font that can be read without zooming in. It’s also vital to use stronger language for headlines to make your core point stand out amid the other information.

2. Limit yourself to one column

Designing an email newsletter for a desktop vs a mobile device necessitates distinct considerations. Multiple columns on a desktop can be entertaining and visually pair text and graphics, but they become confused when viewed on a mobile device. Multiple columns, while possible, are often more trouble than they’re worth when opening emails on a phone.

Keep your email content in one column as much as possible; this gives you greater control over how it appears to readers. If more than one column is required, make sure the text is on the left side to avoid being lost. Multiple columns, on the other hand, should be reserved for desktop emails exclusively, as they don’t perform well on phones.

3. Use subject lines that are brief

Because mobile devices display a smaller portion of your subject line, your clever pun is more likely to get chopped off if it’s longer than 30 characters. This means you’ll have even less room to persuade them to read your email, so every word matters. Of course, if the majority of your email openers are sent from other devices, you have more characters to work with, but the shorter the better.

Use subject lines and words that are proven to increase email open rates, such as numbers, emotional pulls, and inquiries. You can’t prevent your receivers from receiving too many emails, but you can make sure your subject line sticks out. Emojis are a terrific way to get people’s attention, but keep in mind that they appear differently on different devices and often don’t appear at all.

4. Make use of pre-header text

The brief email preview is also an excellent method to pique recipients’ interest in what you have to say. Again, you don’t have a lot of room for characters, so keep it short and sweet. Different amounts of pre-header text are displayed depending on the device, but basic settings usually leave you with some room to sell.

Check that you’re utilizing bold statements or appealing queries to attract the recipient’s attention, even if you’re using robotic process automation to schedule emails. Give a little additional information about the email’s content. Maybe you want people to know about a great deal or a limited-time offer. The pre-header text is inserted for this same reason.

5. Navigation should be included

Make sure your mobile-responsive email has navigation. While you may not include your full website header in the email, it’s crucial to provide a route for your consumers to return to your home page, store, or contact page to discover more about your business. If consumers can’t easily find out more, they’ll lose interest and move on to the next stage in the customer process.

6. Make calls to action a priority

You’ll need to add a call to action somewhere in your emails to readers if you want them to produce leads. Make things much more visible if recipients are reading from a phone so they don’t get lost in a short scan-through. These assist emails in conveying your content in a direct manner and prompting recipients to take action.

Make sure that calls to action are towards the top of your promos and campaigns. Even if readers don’t read the entire email or an email client filters it into a lower-priority category, they’ll still see the vital part and identify the activity expected of them.

Use huge buttons to guarantee that everyone, regardless of what device they’re using, can find what they’re looking for.

7. Make use of buttons

We’ve all tried clicking a fiddly-looking hyperlink on our phones and either picked the incorrect item or given up after a ludicrous number of tries. If you want your receivers to attend the sales training session at the other end of the link, don’t make them go through the identical process.

Instead, use buttons in your emails, which are larger and easier to pick without requiring extremely exact taps. These serve to break up your material and immediately capture the reader’s attention, making them a more effective call to action.

8. Attachments should be avoided

Mobile devices and attachments do not get along. Downloading attachment is a nuisance, and reading them on a small screen is much worse.

Want to share anything else than what’s in your email? Use a mobile-friendly website as a link.

9. Keep the subject short and sweet

Ideally, your subject line and pre-header content have persuaded your mobile recipients to open and read your email. Your primary text must now persuade your readers to click. Simply because you have more words at your disposal does not mean you should utilize them all. Shorter emails are simpler to read on mobile devices, allowing readers to skim and reply to your material fast.

Bullet points, numbers, and brief paragraphs all help to make emails more digestible and interesting. People who are perusing their emails on their phones aren’t always paying attention to you, so make your point swiftly and clearly.

10. Images should not be relied upon

A nice image may work wonders for your email marketing campaign, but they’re unreliable on mobile devices. If the graphics fail to load, what was once a visually appealing email turns barren and empty. Images add to the size of emails and need more bandwidth to load, making them unsuitable for rapid perusal.

This isn’t to suggest you shouldn’t include photos in your emails; we know they engage readers and motivate them to participate. Instead, don’t make them the center of attention. That way, even if they don’t load or look as you’d wanted, the majority of the material in your email will reach readers without issue. It’s a plus when they work.

11. Reduce the size of your email

Emails with animations, gifs, photos, and embedded material may look fantastic. Regrettably, the more you provide, the more difficult it is for receivers to load your emails. Potential readers may give up waiting and go on if it takes too long.

Because phone connections are typically slower than laptop connections, what works on a laptop may be a catastrophe on a phone.

When feasible, compress and resize photos, and offer links to movies if embedding them will make your email too large. Consider what material is vital to your emails and whether sections of them may be removed to improve download speed. Again, focus your text so that you may eliminate as many slow-loading graphics as feasible.

12. Make the fonts bigger

Everything shrinks on a phone. This may be OK for larger graphics, but for writing that is already small, it can become unintelligible. People can zoom in, but this complicates the experience more than it has to. Large fonts are simpler to read and help you keep your emails to a minimum.

Examine how your emails will appear on various displays. Will people interact with it even if they don’t have reading glasses on their phones? Large fonts are ideal for skimmers and make emails appear more approachable. Big wording helps keep your email out of the trash while receivers are emptying out inboxes and making hasty selections.

13. Focus on more white space

A cluttered email is extremely off-putting to a reader who simply wants to browse, which is aggravated by the fact that they are viewing it on a small screen. A little well-placed white space may go a long way toward making your emails easier to read for your receivers. White space is very crucial on a phone since it directs users to where they should be looking.

Bullet points and lists serve to break up your material and provide some white space. Keep paragraphs brief and spaced apart from one another, as well as any visuals you may have.

This also provides readers a little more area when they click a button, reducing the amount of annoyance caused by mistakenly highlighting text or initiating another undesirable action.

14. Color contrast should be considered when designing

Every user of a mobile phone may alter the brightness, contrast, and color display settings in the settings menu. As a result, the colors you select in your design may seem different to each mobile user, making your design less mobile-friendly.

Make careful to choose a more contrasting palette when choosing your colors. Colors that are too similar in hues or tones might be difficult to distinguish. This is especially true when it comes to headlines and call-to-actions.

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