Not all ecommerce websites will succeed. You need to take an SEO strategy for ecommerce websites a step further and understand customer buying behavior. We know that 85% of customers use Google to find products before purchasing.
About 33% of clicks go to the top results of Google’s SERP. And 75% of all clicks are done on the first page of search results.
SEO strategy for ecommerce websites
Basically, when a customer starts searching for a product your eCommerce site is not the top result, you will not be able to generate new leads with organic traffic.
How do you improve your search space? Search Tool Optimization.
Follow the tips I have outlined in this guide and you will be able to drive eCommerce sales through SEO strategies.
Conduct keyword research
If you want to get a successful SEO strategy, you need to start with keyword research. It is a good way to take an SEO strategy for ecommerce websites.
This will help customers understand the terms they type when buying a product you are selling.
Google AdWords is a great place to start.
The Keyword Planner tool shows you words and phrases related to your product, service, and industry.
You should be able to see that people often search for these words. The results also show you how the volume and the volume of these words change every month.
Using this information, you’ll be able to update your site accordingly so it matches the most popular search terms.
These subtle changes to your ecommerce site will increase the likelihood that your pages will appear as a top search result.
Now you get more organic search traffic that will ultimately help you drive sales. Google AdWords is a good way to take an SEO strategy for ecommerce websites.
Once your keywords are created, you’ll need to add them to your website. Start blogging is a good way to take an SEO strategy for ecommerce websites.
Of course, you can add them to your product pages and descriptions, but that will not only increase your reach. You want to include these keywords in the right place on your site.
That’s why you need to add a blog to your ecommerce site.
Research shows that the average number of words on the first page of Google’s results is 1,890 words. I’m willing to bet your product details, it’s not long.
However, this is the right length for any blog post.
Besides being a place to use your keywords, blogging has many benefits:
Your blog gives you the opportunity to create internal links. These links can direct visitors to other blog posts or product pages.
Blogging increases the likelihood of being able to create backlinks alongside your brand.
Other websites may reference or feature information from one of your posts. As a result, they will credit you as a source with a link.
The combination of these internal links and backlinks will improve your organic search rankings.
Also, these blogs will give you the opportunity to showcase your products and services. You can provide demonstrations or step-by-step guides that encourage visitors to shop.
Use long-tail keywords in the product name and description
More than half of all searches are at least four words.
When you conduct keyword research, you need to keep this in mind as we discussed earlier.
Add long-tail keywords to your e-commerce site. Put them in the names and descriptions of your products.
The search for long-tail keywords does not amount to much. This means other brands have less competition using keywords for SEO strategies.
But this will increase your chances of getting top results for these specific conditions. That’s why long-tail keywords usually have higher conversion rates.
Using the example above, suppose you are an ecommerce site selling bicycles. You obviously have a ton of competition in this place.
If you’re not a global monster, your site is less likely to be a top search result for the word “bike”.
But if you are selling a beach cruiser, this is a bit precise. Phrase search queries will not be high and your chances of converting will increase slightly.
Take it one step further and add more descriptive information. Learn more about website conversion.
If you use a “black 10-speed beach cruiser” as a long-tail keyword, you will reach a very specific audience. Chances are, if someone uses this phrase to search for an item, you will be one of the top results.
It also simplifies the customer’s life. Instead of manually scrolling through a website’s product page to find a specific item, they’ll search using descriptive keywords.
Since they offer exactly what you are looking for, they will be more likely to buy from your eCommerce site.
Don’t complicate the architecture of your website
Without getting too technical here I’m going to explain the basic idea of crawling and indexing.
All big search engines like Google use bots to index information on websites. These automatic bots are also known as web crawlers.
The information on these pages is stored in the index of the search engine.
When a customer searches for a term, the search engine indexes and likes the pages with the most relevant results.
But if the architecture of your website is too complex, bots may not index the results properly and your site may not be the top search result.
By simplifying your architecture you will make your site easier to read and it will appear as more credible.
Here’s a basic architecture layout that you can follow:
A simple site architecture will make it easier for your visitors to navigate after landing on your page.
This will help increase your chances of getting more conversions. But we will talk more about simple design soon.
Identify and fix any errors
Errors on your site will negatively impact your search rankings. Fixing the error is a good way to take an SEO strategy for ecommerce websites.
As I’ve discussed, search engines use bots to scan content on the web. Those search engines do not want to send customers to problematic sites
Some common errors with websites include:
Problem with image
I am assuming you do not intentionally have problems with your site. You may have some unknown links.
This is why tools need to be in place to help you identify any errors you may have so that you can fix them as soon as possible.
You can analyze the SEO of your pages to see what needs to be improved or fixed.
The tool will detect server errors, broken links, and audit redirects. This software will even analyze the title of your pages and find duplicate content.
You can integrate screaming frog software with your Google Analytics. This will help you get more relevant results in your conversion, bounce rate, and e-commerce transactions.
Optimize your site for mobile devices
We know that 60% of all search queries come from mobile devices. If your website is not mobile-friendly, this is not the top result.
You need to identify how people use mobile devices.
As you can see, 5% of people use a smartphone. Only 14% of people use only one computer without a mobile device. Reading how people use mobile phones is a good way to take an SEO strategy for ecommerce websites.
You need to understand the dominance of your ecommerce brand’s mobile trends 2018। Use the knowledge to update your ecommerce site.
According to Alexa’s ranking, more than 80% of the top websites are mobile-friendly.
Furthermore, 48% of consumers use search engines to conduct research from these devices.
Let all this information sink in for a moment. Ask yourself if your ecommerce site fits with these trends.
If it doesn’t, then it could be because search engines aren’t ranking your site higher.
Optimizing your ecommerce site for mobile devices will help you get more traffic as customers browse their smartphones and tablets.
Improve your page loading speed
If your pages take too long to load, search engines punish your ranking.
This is relevant to the previous discussion on error detection and fixing on your site. Sometimes, this may be the reason why these pages are taking so long to open your pages.
If your site does not have any flaws, you may have a design that is very complex. But we will talk about that in more detail soon.
Some of you may need to upgrade your web hosting service. It may be tempting to choose the cheaper option, but it will hurt you in the long run.
In addition to your SEO strategy, your page loading speed will also influence visitor browsing behavior:
As you can see, just a few seconds can drastically change your bounce rate. This is definitely not good for your business.
Let’s say you were able to rank on the first page of search results.
A potential customer clicks your page. This is good news. However, the page takes too long to load, so they leave and go to the competitor’s site instead.
You just missed the opportunity to sell.
Do everything you can to speed up your page loading. You want it to be as fast as possible, it will improve your search ranking and help drive sales.
Simplify the design of your ecommerce site
One of the reasons that your site may not be loading quickly can be a complex design. This is because the conversion rate is higher on websites of the general design.
It is also related to the architecture of your site.
If your pages are cluttered and hard to navigate, search engines won’t rank them higher.
Furthermore, the simplicity of your website will encourage users to stay longer on the pages. Google’s algorithm will recognize this and rank you accordingly.
It’s also worth taking a look at the top reasons for shopping cart abandonment:
Yes, you’re obviously trying to improve your SEO
But in the end, you want to drive sales. Customers can abandon their shopping carts as a result of complicated navigation and lengthy check out websites.
Here’s something to keep in mind: 75% of consumers say they judge a brand’s credibility based on website design.
And 85% of website visitors are concerned with the design of the first impression of a site.
Add meta descriptions to your pages
If you are not familiar with meta descriptions, allow me to explain what they are.
These are short, 155-character-long, content summaries of pages. Learn more about website audit tools.
From a customer perspective, the meta description of a page gives more information about what to expect when they click on a link from their search results.
There is some controversy as to whether these details directly affect SEO. But it is clear that accurate site meta descriptions can help increase the likelihood of getting clicks when it comes to your site search results.
I highlighted the meta details when I searched on Google for “Men’s Yoga” – a very broad search parameter:
Best meta descriptions have actionable words. See some examples above:
Keywords should also be included in the meta description. Try to make yourself unique so that it is different from the crowd. Proper meta descriptions are a good way to take an SEO strategy for ecommerce websites.
From the above results, you can see that each site uses a slightly different strategy to give it an edge than its competitors.
You need to focus on your SEO strategy to create new leads and maximize the prominence of your ecommerce website.
In the end, it will help you drive sales.
Conduct keyword research. Add long-tail keywords to your product descriptions and titles. Start blogging and add keywords to your posts.
Simplify the architecture of your website and the design of your pages.
Use tools to help you pinpoint site errors so you can fix them as soon as possible.
Focus on your page loading speed, and optimize your site for mobile devices. This will not only improve your search ranking but will also help you increase conversions.
Add actionable meta descriptions to your pages that encourage consumers to click on your site compared to other options in search results.