brand color guide

Brand Color Guide – How to Chose Your Brand Colors?

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The brand color guide gives you a clear notion and understanding of the brand identity. It just isn’t a brand new undeniable fact that modern marketing supplies leverage numerous assets, primarily people who have visible sights to influence and affect the buying experience of shoppers. To obtain this aim, probably the most essential components is the psychology of colors, and the way it’s able to stimulate prospects based on the brand’s goal.

Brand Color Guide

Those who need to improve gross sales in e-commerce should take into consideration that the colors used within the logos of brands, products, and websites, ought to be on function. For every certainly one of them performs an essential function: they evoke particular perceptions (or intestine emotions) amongst shoppers.

Psychology of colors

The psychology of colors influences shoppers’ view of products. While blue transmits confidence, yellow awakens optimism, and so forth. But these associations, though they’ll guide the best way you design your brand, shouldn’t be taken as universal rules, solely affirm the feelings that sure colors provoke in most people.

The truth is that, regardless of numerous investigations within the psychology of colors, the influence of those on shoppers varies based on the experiences that every individual had prior to now. Therefore, an efficient difference is to decide on essentially the most applicable color for the persona that the brand needs to transmit to customers.

‘Brands should decide how they want consumers to feel when they think about them. The colors of the web, the logo, and the packaging will convey a lot about the personality of the brand’, explains psychologist Amy Morin.

According to her, brands can present that they’re extra conventional utilizing impartial colors, or that they’re modern from using vibrant colors, for instance.
How gross sales have an effect on the psychology of colors

According to Kissmetrics, 93% of shoppers put the visible look above different components when shopping for. In addition, 85% of them have color in thoughts as their major purpose for buying a selected product.

In addition, in relation to the picture of the corporate, based on the measurement, the color used is accountable for rising brand recognition by 80 %.

By observing these indicators, it’s attainable to understand the significance of the psychology of colors when creating the visible id of the business as the Brand Color Guide.

The effect of the psychology of colors

Amy mentions that colors evoke emotions and that sellers ought to contemplate how they need shoppers to really feel whereas they’re shopping for the merchandise. ‘While some items are more sold when people feel encouraged, for example, others are more likely when they have a feeling of peace.’

Choosing colors for E-commerce

‘Sellers should consider everything from the colors of the initial page to the shopping cart. Blue, for example, which is used by companies such as Facebook and Paypal, is associated with trust. Then, you can help people see your brand as a reliable company,’ says Amy.

According to the psychologist, the salespeople have to know the shoppers. ‘Red and violet, for example, attract more attention from women than from men. Knowing who the audience is can guarantee the creation of a page that will stand out in the eyes of consumers,’ she says.

In addition, it means that entrepreneurs ought to attempt totally different color schemes. ‘Create a website with different colors and ask for feedback from your friends, family, and customers. This helps to diminish the options, at the time of choosing the best alternative’, recommends Amy.

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Emotional triggers of colors (how one can set off the right feelings)

When it involves persuasion, emotion is the first goal. And nothing – not even phrases or photos – appeals extra to people’s feelings than color to create a positive or negative user experience.

However, the psychology of color is commonly a topic of disagreement in marketing and web site design, as a result of color choice varies broadly between people. For instance, many people want purple to blue. Let’s see how color influences people from the Brand Color Guide.


  1. Commonly used for banks and large businesses.
  2. Calm the mind provides a sense of tranquillity and space.
  3. Preferred by men.
  4. Associated with peace, water, and reliability.
  5. Provides a sense of security and confidence.
  6. It stimulates productivity.
  7. Young people associate blue with maturity.


  1. Encourage communication.
  2. Represents optimism and youth.
  3. Increase joy and optimism.
  4. Shows clarity
  5. It can cause fatigue and tension in the eyes.
  6. It stimulates mental processes and the nervous system.
  7. Used to draw attention in the showcases.


  1. It is used in stores to relax visitors.
  2. Frequently used to promote environmental issues.
  3. Associated with health, tranquillity, and nature.
  4. Associated also with money and rich people (brands).
  5. Green stimulates harmony in the brain and facilitates the balance between body and emotions.


  1. Associated with movement, excitement, and passion.
  2. Increase appetite
  3. Create a sense of urgency.
  4. It generates an increase in energy and makes us concentrate.
  5. It increases people the blood pressure and heart rate.


  1. Used in luxury products stores.
  2. Create a sense of authority, power, and strength.
  3. It is often a symbol of intelligence.


  1. Frequently associated with royalty, wealth, success, and wisdom.
  2. It stimulates the brain part of problem solving and creativity.
  3. Pretty effective in beauty or anti-aging products.
  4. It can be used to calm and appease.
  5. It represents a creative and imaginative brand.


  1. It can generate anxiety and be considered aggressive.
  2. Very effective in Call to Actions (call-to-action buttons) in e-commerce sites: Add to the shopping cart, subscribe, etc.
  3. It can reflect excitement and enthusiasm.
  4. Frequently used in the caution symbols.
  5. It has a considerable effect on impulsive buyers.
  6. Stimulates the logical part of the brain.
  7. Shows warmth and closeness

Other colors

  • Pink: It is a romantic and feminine color, used for the marketing of products for women and young people.
  • White: Associated with feelings of purity, cleanliness, and security. It can represent neutrality due to the absence of color.



Now, you have got a notion of how the psychology of colors influences gross sales, whether or not in e-commerce or in a bodily retailer from the Brand Color Guide.

How about placing this useful resource into follow to influence buyers? Analyzing the colors and the picture they transmit of the brand, it’s attainable to draw the viewers that your business desires. Learn more about building a personal brand.

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