how to refresh old blog posts

21 Awesome Tips On How to Refresh Old Blog Posts Smartly

(Last Updated On: July 5, 2021)

Many people ask about how to refresh old blog posts. Undoubtedly, updating old blog posts SEO is crucial for ranking. Moreover, updating old blog posts SEO helps increasing user retention and growing their interests. In this article, we are going to discuss how to refresh old blog posts without taking help from others. Many groups have observed that updating past posts can generate as much as a 75 % improvement in website visitors.

How to refresh old blog posts

Let’s find 13 useful tips on how to refresh old blog posts very professionally so that readers get better information all the time. Updating old blog posts SEO may need the following steps.:

1. Pump up that web optimization

Add key phrases to your old posts. Rework the titles in order that they’re click-worthy and keyword-friendly. Add tags (with key phrases…discover a development right here?).

Create a meta description should you haven’t already (or revise that old one you wrote while you had no thought about what you have been doing two years ago!).

Having search engine optimized posts is a deal-breaker for getting visitors despatched to your archives.

2. Combine performing content

While there are top pages that each content marketer needs to maintain present, one strategy to maximize search engine optimization is to search for two posts that might be producing a reasonable level of visitors and discover a creative strategy to mix them. According to Sean Collins of BARREL, updating it like this brings more visitors to the post whereas on the same time, lowering the variety of pages on the site.

Numerous content marketing groups are already making the most of this. By searching for old posts with related themes, matters, or ideas, you’d discover that some carry out higher when it comes to search engine rating, visitors era, and viewers interplay. You can then add the content from the weaker posts to the better-performing ones to create an up-to-date blog post.

This can be a way to keep away from publishing related content each couple of years which normally wears down traffics and rankings. By merging the posts, you’re eliminating skinny content whereas creating more important, more dependable content at the same time. Your site is refreshed, and also you’re higher off for it.

3. Make photos more Pinterest-friendly.

In case you haven’t observed, Pinterest likes issues that can be vertical. Go by way of your old blog posts that may be Pinterest-worthy (recipes, magnificence tutorials, style, and many others) and see should you can add some longer images.

While you’re at, test to see in case your old images match the branding of your blog. Do the fonts you used on top of images match your blog’s present design and aesthetic? What in regards to the colors?

Replace photos that look tremendously misplaced to create a more cohesive look (in order that people who pop over to your old posts don’t instantly depart as a result of it appears like a sizzling mess!).

4. Create a second post that riffs off the first and links back.

That tutorial you wrote in 2009 about knit a sweater in your pet frog? Well, little froggy is wanting a bit chilly over there and desires an identical hat for the winter. (10 factors to anybody who truly has a tutorial on knitting a sweater for his or her pet frog).

But in all seriousness, consider methods you possibly can elaborate on old posts or flip them right into a collection. Then link your new posts back to your old ones to maintain readers partaking with all these frog sweater tutorials which can be simply begging for some lovin’ by updating old blog posts SEO.

5. Check out Tweetily.

Tweetily is one other plugin I like to recommend. Have you seen bloggers promote their old posts on Twitter, usually adopted by “from the archives”? Well, they do this robotically, and sometimes with Tweetily. Tweetily will ship out tweets about your old content every few hours. It’s automated so that you don’t even need to carry a finger! Because of Tweetily, my followers will re-tweet or reply to my old content every single day. It’s great!

6. Deep link that shiz.

Deep linking is the observation of linking to old posts in your archives from different posts. Simple. So, should you’re writing about one thing and know that you’ve got an analogous article in your archives, you possibly can link to it.

You’ll discover that on this post, I’ve linked to an older post I wrote about my favorite plugins (by golly, I did it once more!). That’s as a result of I already wrote a post about plugins, which I feel may be helpful for people studying plugins on this article. Get it?

7. Familiarize YOURSELF along with your archives.

Seriously, do YOU know what you wrote two years ago? If you possibly can’t bear in mind all that juicy deliciousness you authored, then how are you going to link to it or put it on the market?

Go by way of your archives and rise up shut and personal with how a lot you freakin’ rock (or not less than, how a lot you freakin’ rocked back within the day) for updating WordPress archive old posts.

8. Update the present year

One of the first feelings you need to generate in your readers is a way of trustworthiness in your content. There are a few issues that may put them off: awful sentence development, grammatical errors, a non-user-friendly landing web page, one factor that may rapidly turn them off is an old date.

According to Daniel Ashton, titles with the year in them have a higher click-through rate. This means that with each new year, you must make related updates to the article. Also, make sure to vary the title to incorporate the date.

9. Boost your key phrase rankings

The major factor to look out for when updating old blog posts is to examine If the post is presently rating effectively for key phrases that hadn’t been the case the first time around. Look up which key phrases a blog post is already rating for. Then examine whether or not these key phrases have decreased or elevated over the past couple of months.

The following tools will assist in your analysis: Ahrefs, SEMrush, and Google Search Console.

10. Schedule social media promotions of old posts.

This thought is much like utilizing Tweetily, however as an alternative to permitting the Tweetily robots to share your old stuff, attempt scheduling posts so you are able to do it yourself! With that approach, you possibly can personalize your tweets (and Facebook + Pinterest shares!) in order that they’re more click-worthy.

Don’t have time to undergo 500 posts and create tweets about all of them? Consider hiring a digital assistant or social media supervisor for a one-time job in order that they will create, say, three months price of tweets directing readers to your old posts. Just a little funding can go a long approach!

11. Start an email chain

There’s plenty of content that’s meant to be consumed in a single fairly long sitting. Chances are plenty of your blog posts are like this. However, just a few of them are greatest devoured in small bits, day-to-day.

You can have your readers join an each-day (or periodic) email sequence. This would allow you to break your giant content down into concise types which can comprise a transparent call-to-action to your readers can observe. This email sequence may even function an each-day notification to your viewers to go to your site.

12. Link to old posts in visitor posts on greater blogs in your niche.

It’s no secret {that a} massive part of Google’s web optimization algorithm is that high-quality content is linked to from, look forward to it….high quality content. What does that imply?

It signifies that if Forbes hyperlinks to considered one of your blog posts, it is going to assist your search engine rankings so much more than in case your mother hyperlinks to you from her smaller, personal blog.

It doesn’t imply your mother’s blog doesn’t kick arse, it simply signifies that Google places a bit more weight on the opinion of popular sites. Also, that’s to not say that hyperlinks from smaller blogs are unimportant…they will completely usher in more visitors and new readers.

But if you wish to get more visitors from search engines, attempt pitching greater blogs with killer visitor post concepts. Then, link to considered one of your older posts inside your visitor post.

13. Add hyperlinks to old content in new blog posts

One of the best methods to maintain optimizing and updating old blog posts is to place hyperlinks to pre-existing content in your new posts. If this system is used effectively, it can result in users spending more time on your site as they go down a ‘rabbit hole’ of types.

And if you wish to take it even additional, you’ll be able to have inner hyperlinks to old content out of your just lately revealed content and out of your new content to your old ones. This alone will drastically enhance search engine optimization as a result of inner hyperlinks assist to guide engines like google by your site.

14. Use a plugin like Linkwithin.

You know, these helpful plugins you usually see under posts with photos of old content? Yeah, get them for updating WordPress archive old posts.

15. Use AddThis.

I not too long ago found AddThis, and whereas I haven’t carried out it in my very own site simply but, I’ve seen some massive sites use their options. AddThis is basically a plugin that means that you can display content out of your archives in partaking and fascinating methods to work on WordPress auto-archive old posts.

16. Add a popular posts part in your sidebar.

The most popular post I’ve written is about alternative ways to make use of broccoli stems. I shit you not, my mates. I peaked at broccoli stems in my third month of running a blog and all the things after that were chump change.

Anyways, I’d most likely by no means put that in a “popular posts” part in my sidebar because it has little to do with my present content, however that doesn’t imply you possibly can’t round up a few of your old/popular/superior posts and slap ’em into your sidebar.

Better but? Switch up these popular posts each week or two in order that your readers are consistently uncovered to contemporary (old) content from WordPress auto-archive old posts.

17. Create Infographics

Many readers confirm that seeing infographics at the end of a blog post helps them engage more with the content because all the information they’d simply learn had been represented visually to them. Infographics function as an abstract of all of the content in your blog post.

They’re particularly helpful when you’ve got coated plenty of factors and need to present them as a fast outline to your viewers.

Canva is an easy tool to make use of. It has a number of infographics templates to contemplate. You can create a very good, complete outline in a matter of minutes.

18. Create a roundup.

This is completely on my to-do checklist. Do you end up writing about related subjects each week? Maybe you’ve shared tips on the identical style on a number of events. Create a roundup! With this approach, you possibly can share a bunch of your old posts in a single helpful spot with your readers by applying how to refresh old blog posts.

A Beautiful Mess does a great job of this — right here’s an instance of a roundup they did with 25 contemporary squeezed cocktails by learning how to refresh old blog posts.

All of the cocktails within the roundup link back to their old recipes AND it’s handy for his or her readers who may be in search of the proper cocktail. Genius!

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19. Let Go of Old Content

While a large number of your content can be tweaked and updated quickly, some of it cannot and only perform the function of taking up more space on your site. They range from: postings for old jobs, ex-employee profiles, information about services you no longer render, and blog posts that are incredibly similar to other, more popular ones to any duplicate content whatsoever.

20. 301 redirect pages

The best choice for handling these types of pages is a 301 redirect page. With this, you can direct your readers to an updated page on careers and job vacancies. You can turn people away from old products towards newer but similar ones. You can also direct them to a blog post that performs better than the duplicate.

21. 13. Use “p.s.” at the end of posts.

Simply embody a “p.s.” adopted by one or two of your associated articles that readers may need to try next. This is basically identical to utilizing a plugin like Linkwithin, however the motive it’s so profitable is that it feels more like a personal suggestion, which people are more apt to observe by learning and applying how to update old blog posts.

Take away

Updating old content is in no way arduous. Make sure to examine what your opponents are doing, add quotes by consultants, and add just a few videos and pictures. In the end, you’re benefiting tremendously as a result of this whole process improves the experience of your readers and finally, the SEO of your website.

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